Mindjumpers

MARCH 23, 2012

Influence – Expand your connections by joining the Google+ community in various networks; this way, Google’s search engine spiders will find your Page appealing. When you follow these ideas, you can keep your social network active. In return, your influence will grow steadily. Similar Posts: How To Create a Presence on Google+.

SEO 258

SEO Google Strategy Adwords 258

Mindjumpers

SEPTEMBER 3, 2010

It’s a fun campaign that demonstrates the benefits of the the product as it activates the audience – and believe me when I say you’ll grow a bit addicted to coming up with a new titles. It uses YouTube in a new way, which really activates the audience. I tried words like ”eats”, ”hugs” and ”rides”- and saw how my title was played out!

YouTube 233

YouTube Campaign Policies Disqus 233

Mindjumpers

MARCH 23, 2016

One example is brands paying influencers to promote their product, which has ultimately made it possible for those influencers to make a living by monetising their audience on the platform. This, in translation, means that influencers could ultimately be forced to take a pay cut with the introduction of this algorithm.

Feed 100

Feed Feedly Instagram News 100

Mindjumpers

SEPTEMBER 13, 2012

Reaching out to Instagram influencers. Monitor Your Brand’s Instagram Activity with New Reporting Tool. All the content is also featured on the brand’s website along with a weekly Cherry Noir cocktail recipe, as well as on the brand’s Facebook and Twitter accounts. . What do you think about the campaign?

Mobile 260

Mobile Campaign Instagram Blogosphere 260

Mindjumpers

NOVEMBER 16, 2012

In addition, 21 experts and influencers within the fields of content marketing, search engine optimization and social marketing are sharing their thoughts and advices in the new report. As with traditional marketing activities, in content marketing it is crucial to not only know your audience but understand its needs. Tips and tricks.

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Report Content Marketing Nielsen 216

Mindjumpers

NOVEMBER 20, 2012

This week, Group M Next shared a report called “Gaining an Edge: The Brand Impact of Facebook’s EdgeRank Algorithm Change” where Group M Next Predictive Insights team, together with the GroupM–owned social media and community activation agency M80, share results from an analysis, conducted across the Facebook pages of 25 brands.

Brands 244

Brands Social Graph Report Groups 244

Mindjumpers

OCTOBER 22, 2012

Some of the strongest factors that influence this are how engaging an individual post has been for other users who have seen it, and how engaged a user has historically been with other posts they’ve seen from that page. Monitor your industry’s influencers/leaders. Get to know your competitors.

How To 274

How To Guidelines Feed Feedly 274

Mindjumpers

APRIL 26, 2013

The consumer journey is more fragmented than ever, and multiple topics are influencing the consumer. The calendar helps you to plan your content and it can be used as an overview of topics and future activities to create engagement around. . Relevance is thus key to break through the increasing consumption of content.

Company 212

Company Overview Conversation Communities 212

Mindjumpers

JULY 16, 2012

Further, when a person with no prejudiced opinions towards a brand, visits a Facebook page covered with negative comments, it will inevitably influence this person’s image of the company. How to Actively Use Facebook Post Insights to Improve Your Community Management. In tomorrow’s blog post, I will answer this question.

How To 255

How To Sentiment Issues Social Media 255

Mindjumpers

APRIL 15, 2011

The service makes it possible to schedule tweets and updates and to monitor activity on different platforms at one place so you don’t need to run several windows at the same time. Changing Trends in Social Media Can Influence Your Business Model (part II). Similar Posts: RockMelt – The Social Browser.

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HootSuite Applications URL System 217

Mindjumpers

FEBRUARY 2, 2011

Once you get active, it’s important to personalize audience experiences. For example, Southwest Airlines do the following: - Team members handling Facebook activity sign their names to their responses. Southwest Airlines is huge online – and to take care of that amount of activity, the company has a media group of five people.

Airlines 232

Airlines Social Media Collaboration Travel 232

Mindjumpers

JANUARY 5, 2011

2) When having established a plan or strategy of activities on social media, it’s a very good idea to produce a social media policy for internal use in your business. This means that all employees are informed on how to handle a social media presence and in this way you also minimize the risk of making unfortunate errors.

Social Media 226

Social Media Marketing Policies Technorati 226

Mindjumpers

JUNE 8, 2011

Tweet When having established a well-planned social media presence and your business has connected with relevant media and influencers, you might consider whether it’s time to take the next step and give your PR efforts a social boost as well? It creates a great overview of different content. Do you have some tips to share?

Netvibes 218

Netvibes Social Media Tips Delicious 218

Mindjumpers

OCTOBER 28, 2011

But how should a brand best handle the activity on its Facebook page? Similar Posts: Reflections on Brand Advocates & Social Influence. This can ofcourse, foster both positive and negative feedback to your company in a sphere, where it is possible for everyone to see it. What do you think? Do you have any advice to add?

Facebook 249

Facebook How To Guidelines Social Media 249

Mindjumpers

MAY 15, 2012

To be able to filter and analyse these astounding amounts of Big Data from BDAs in real time, will mean an extraordinary value to all companies involved in social media activities. In the end, it’s all about Business Intelligence.

Data 262

Data Software Applications Compete 262

Mindjumpers

OCTOBER 12, 2010

Basically what Twitter is doing is allowing companies to analyse the users’, their followers and those they follow, tweets – and moreover dig deep into analysis and figure out what influences retweets. Provide data about stream activity. Real-time Analytics allows companies to: • Select counts and tweets from users.

Analytics 188

Analytics API Twitter Applications 188

Mindjumpers

MAY 6, 2011

As mentioned in Part I , Dennis Yu’s (very good, must read) article on How to Run an Effective Facebook Campaign for $5 discusses the costs of specific activities (ads) in social, but annoyingly like many other articles, fails to address that social media, when done right, actually costs.

Social Media 180

Social Media Loyalty Cost Reputation 180

Mindjumpers

SEPTEMBER 22, 2011

Some of them are already visible to us in form of new “News feed” design, tickers, Friend Activity for brand etc. I feel this is another way of channelizing influences in the right direction. But, what we know for sure is that we are going to see robust changes in Facebook. So what does it mean for brands?

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Conference News Feed Feedly 170

Mindjumpers

FEBRUARY 11, 2011

Overall , the changes to pages influence both the design and adds some new functionalities. It means that you have a home feed and get notifications of activity to your page, just as you know from the personal profile. The look and feel of the new pages are now more consistent with the rest of Facebook.

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Facebook Notification MySpace Overview 234

Mindjumpers

SEPTEMBER 27, 2010

Here are some of the campaigns that have created successful user involvement: Hunter Shoots a bear : Tipp Ex has created a fun and creative campaign on YouTube, where the user can influence what kind of video that will show depending on the words you type in. It uses YouTube in a new way, which really activates the audience.

Film 191

Film YouTube Collaboration Disqus 191

Mindjumpers

JULY 30, 2010

The desire to eradiate wisdom, power, influence and authority Some people like to position themselves as specialists in a specific area, whether it is in smaller social groups (family) or larger social groups (an industry). It’s often a way of attracting attention and distinguishing ourselves.

Marketing 251

Marketing Nielsen Forums Groups 251

Mindjumpers

JULY 23, 2010

This is likely to affect how often your hotel provides updated online content, hence it affects how many potential guests you can influence with appealing offers and other marketing messages. As a final piece of advice, I recommend that you make sure to plan your social media strategy in same manner as you plan all other business activities.

Hotels 196

Hotels Engagement Social Media Web 2.0 196

Mindjumpers

DECEMBER 3, 2010

Sharing is an activity that occurs in a short time span and that assumes a “trigger” to share. Dynamics of the act of sharing content. An interesting puzzle for a matrix that answers the question why and when which people share what type of content over what channels.

Content 213

Content Social Bookmarking Press Release Research 213

Mindjumpers

SEPTEMBER 9, 2010

By communicating it, you are in fact interacting with your customers and other people in the social and online influence sphere of your brand. A social media policy should include a social media training program, even if you don’t actively use social media yet. Social media training as a reward for motivated employees?

Policies 186

Policies Education Social Media Marketing 186

Mindjumpers

MARCH 28, 2012

CEO activity on social networks also appears to influence employees’ faith in their company. Apart from reinforcing the faith in company policies, company’s social media presence also influences purchase decisions. As evident form the survey results, there is a pressing need for CEOs to be active in social media.

Study 272

Study Activities Social Media Nielsen 272

Mindjumpers

JULY 12, 2010

Word-of-mouth is one of the most important phenomena on which companies focus their social media marketing activities. They try to tell the right stories, combine the proper social networks to get them told (or shared if you prefer), and of course identify the so-called ‘influencers’. The best ones, however, go way beyond that.

Influencer 216

Influencer Forums Reputation Blogger 216

Mindjumpers

JANUARY 25, 2013

The confusion on social ROI might remain the same unless social media professionals stop trying to evaluate their online efforts the same way they measure the success of their other marketing activities. That metrics’ value lies in the possibility of real-time content analysis and its influence. Crowdsourcing.

ROI 245

ROI Metrics Crowdsourcing Sentiment 245

Mindjumpers

APRIL 5, 2013

Context influences the way people understand expressions. How is it possible to put content in the right context if you’re communicating with hundreds of thousands, or even millions of people located in different countries with several different cultures and local trends influencing how they perceive a piece of content?

Facebook 162

Facebook Communities Activities Guidelines 162

Mindjumpers

APRIL 25, 2012

Gushcloud is a platform where brands are helped to actively mobilize their target groups across the various social media channels with just a few easy clicks. It’s an open, transparent and growing community of influencers that brands can tap into.” Transparency of Community. Gushcloud is more than a social media marketing tool.

Mobile 259

Mobile Social Media Marketing Applications 259

Mindjumpers

DECEMBER 13, 2012

Last week, music streaming service Spotify announced their impressive numbers : 20 million active users worldwide, out of which 5 million are paying subscribers. The follow tab will allow users to get real-time info about what music other people in their network are listening to, and you will also be able to follow artists and influencers.

Brands 237

Brands Notification Influencer Library 237

Mindjumpers

DECEMBER 8, 2011

External groups could also be a good place to engage people with your brand, hold their interest and target key influencers. Philips established customized group on LinkedIn to create an active online community for professionals and engage key opinion leaders. Groups were very well utilized by Philips healthcare.

Groups 234

Groups Groups LinkedIn How To 234

Mindjumpers

SEPTEMBER 21, 2011

Easier and better access to content by Friend’s activity ticker: Facebook has announced that major changes are being done to promote the inflow of content into the platform and make it easier for the users to absorb it and share it further. Friend Activity: This tab shows people how their friends are interacting with the brand on Facebook.

Conference 186

Conference Brands News Feed 186

Mindjumpers

AUGUST 30, 2012

Similar Posts: Identifying, Understanding and Influencing Social Media Users [Infographic]. How to Actively Use Facebook Post Insights to Improve Your Community Management. Monitor Your Brand’s Instagram Activity with New Reporting Tool. . > To see the full report, please click here.

Social Media 224

Social Media Brands Telecommunications Airlines 224

Mindjumpers

SEPTEMBER 6, 2011

According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages.

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Feed Feedly News comScore 234

Mindjumpers

FEBRUARY 8, 2011

So stay active and make more friends who will protect your image in case there are some bad omens lurking around you. Changing Trends in Social Media Can Influence Your Business Model (part I). Start cultivating it constantly to acquire that brand equity: Social media is not a stagnant sphere where the same old concepts rule.

Conversation 276

Conversation Social Media ROI Collaboration 276

Mindjumpers

NOVEMBER 15, 2012

As a result of the ever-changing digital landscape, consumers are taking a more active role in creating, curating and sharing content. It’s especially valuable for your brand to reach ‘influencers’, the celebrities of the social network. Content development combines creation and curation.

Strategy 226

Strategy Brands Curation Content 226

Mindjumpers

SEPTEMBER 1, 2011

Whoever is right it is a fact that the influence of social media is bigger than ever on political parties, candidates as well as on more traditional media like newspapers and television. That is why they are using it actively as an integrated part of their campaign. Politicians are like brands.

Social Media 254

Social Media Meeting Campaign News 254