Josh S Peters

FEBRUARY 5, 2013

The key is to always start with the goals, then the customer behavior, and then the content followed by SEO optimization and social activation being amplified by paid methods as necessary. By using paid to amplify your activities you can be sure more of your customers & potential customers see your killer content.

Strategy 186

Strategy Wiki Sysomos Radian6 186

Josh S Peters

JANUARY 15, 2013

Over the years it has changed dramatically and now we have social media activity influencing search results in all of the major search engines. Search Engine Optimization (SEO) has been around as long as search engines. When you make good great content that stands out to your target audience it gets shared.

SEO 166

SEO Engineering Film Sites 166

Josh S Peters

JUNE 21, 2011

TNT wants people who are very active online (which is how you get Klout), live, work, and network online to get excited and involved with an offline product. If you’re going to try and leverage online influencers should you be catering to that niche, or should you be asking them to come to you? The mediums are all wrong.

Klout 100

Klout Film Hosting Influencer 100

Josh S Peters

JANUARY 7, 2013

Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. Over the years it has changed dramatically and now we have social influencing search results in all of the major search engines. SOCIAL MEDIA.

SEO 170

SEO Wiki Engineering Social Media 170

Josh S Peters

SEPTEMBER 18, 2009

This activity can (and usually is) driven by ROI and when started can have a projected ROI that is based on previous activities (unless it’s your first go, then no projected… this is important for later in the post). People love exclusivity, it makes us feel special.

ROI 100

ROI CPA Campaign Buy 100

Josh S Peters

MARCH 9, 2013

Of course, you want plenty comments and likes on each post — this activity certainly helps boost your post visibility in the news feed of your fans. Because they have over 1 billion active users! Until recently, Edgerank was influenced by 3 major factors; affinity, weight and time decay.

Feed 121

Feed Feedly News Compete 121