Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

B2B 276

B2B Influencer Conversation Social Media 276

Direct Marketing Observations

MARCH 18, 2015

The key being that all of your social media activity above, is just that, it’s ACTIVITY. The biggest mistake that I see a lot of brands and companies making is discounting the notion that social media activity is not a front-line activity for the brand. But is that enough? Let me ask you a simple question.

Social Media 100

Social Media Marketing Discount Engagement 100

Direct Marketing Observations

AUGUST 27, 2010

Which means the reality is the sum total of all of this activity will alternately end up driving perception. Your perception of their reputation is skewed by a high search ranking and a search result that may have also been manipulated or influenced by surface level social media participation as well. So here’s your takeaways.

SEO 162

SEO Social Media Reputation Mashup 162

Direct Marketing Observations

MAY 3, 2010

Kyle will lead a discussion around how to better connect with consumers by converting more passive consumers into active consumers of your brand and what to do once they become active. Q1) What are ways to move customers up the interactive chain from lurker to influencer? Q2) What’s the value of storytelling vs. messaging?

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

JANUARY 31, 2018

We can get them to like, share and retweet but those are passive activities. But the same goes for conversations. Can we get people to click on content? Can we get people to talk about that content? Not really. They’re easy and lazy forms of what everyone defines as engagement. Now snap B2B on top of that.

Social Media 164

Social Media B2B Metrics Analytics 164

Direct Marketing Observations

JANUARY 21, 2011

In today’s Uber connected world it’s easy to be intimidated or influenced into participation in social media just based on the notion that a) Facebook has almost 600 million active users and you need to tap into that or b) Your customers are on Facebook and Twitter and you’re not. Wow, that’s terribly assumptive isn’t it?

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

OCTOBER 6, 2014

For girls in particular danah nails it: “Drama is the language that teens—most notably girls—use to describe a host of activities and practices ranging from gossip, flirting, arguing, and joking to more serious issues of jealousy, ostracization, and name-calling.”. The ripple effect. It resonates.

Back channel 228

Back channel Social Media Class Education 228