Remove influence

Akamai Marketing

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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

A Facebook page was developed, it wasn’t actively utilized for the short campaign. For ease, we decide to identify influencers who were also bus riders already. Some social media influencers were first-time bus rides. Results: 958,399 Social Impressions. 762 app downloads in 4 days following event. 425 Tweets.

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Tool Tuesday: PostRank Analytics

Akamai Marketing

Optimize Page What I like: Shows primary influencers on different networks in a clean list. What I wish they would improve Influencers aren’t listed in order of number of engagement events. Wish that originating account could be removed from influencers. Removing one’s own activities (e.g.

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What's your social currency?

Akamai Marketing

Different established communities like different things, which is why activity on one social media portal might be different than activity on the other, by both people and companies.

Lurker 203
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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

According to the authors: Wikibrand(s): noun A progressive set of organizations, products, service, ideas and causes that tap the powers of customer participation, social influence and collaboration to drive business value. It seems like a simple enough description, but the devil is indeed in the details of a successful Wikibrand.

Review 142
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Jack Welch supports events and their business uses.

Akamai Marketing

Blogroll Bare Feet Studios Hawaii We Blog Official Social Media Club of Hawaii Sponsorship Insights Group Publications of Interest Mashable Social Media Friends Bare Feet Studios Charles Maceachern Design EMP – Empower and Empress Rob Bertholf – SEO Extraordinaire Social Media Club Hawaii Social Bookmarks On T’s Mind… activation (..)

Eventful 100
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Tool Tuesday: SocialOomph

Akamai Marketing

Blogroll Bare Feet Studios Hawaii We Blog Official Social Media Club of Hawaii Sponsorship Insights Group Publications of Interest Mashable Social Media Friends Bare Feet Studios Charles Maceachern Design EMP – Empower and Empress Rob Bertholf – SEO Extraordinaire Social Media Club Hawaii Social Bookmarks On T’s Mind… activation (..)

Tools 163
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The Wells Fargo Debacle.how to get around it

Akamai Marketing

I know of THOUSANDS of unique, exciting activities in areas all over the country that charge less than $50 for people to participate in. and then extend your stay a couple of days to do the “blow steam, fun activities” that are inherent in incentive trips. They have to be smarter. This will not kill the event or incentive industry.

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