Buzz Marketing for Technology

MARCH 23, 2009

And, the common belief is that the more wall activity a person has on Facebook, the more likely they are to send virtual gifts. BLiNQ Media just released an unprecedented white paper that debunks common assumptions about social media behavior indicating branders may be missing the mark on their "sweet spot" of target users.

Facebook 146

Facebook Posterous Applications Analysis 146

Buzz Marketing for Technology

JUNE 5, 2013

These days, consumers aren’t as passive; they’re active, engaged and are likely to know as much about what’s being sold as the people selling it to them (if not more). Try adding a YouTube channel to your social media arsenal. Increase the reach of your TV advertisements by posting them online. Brand Consistency.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

FEBRUARY 4, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it its the basis for all your online activity. But also you can think of this as where you can use your content in other social spaces.

B2B 173

B2B Content Marketing Syndication 173

Buzz Marketing for Technology

MARCH 30, 2010

In the book he stresses the importance of having a “buyer persona” and his definition a buyer persona is a “distinct group of potential customers expressed as an archetypal person whom you want your marketing to reach”. Can your social media activities cost you your job? Stumble upon something good?

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Buzz Marketing for Technology

JUNE 27, 2008

Favorites & Groups. Add to groups/events. Groups/Events. Social Media. fun, laughter and tools - wikis, blogs, enjoyment of activity tagging, RSS â?£ We support embeds from Youtube, Google Videos, BlipTV, Metacafe, DailyMotion, Viddler, Yahoo Videos and several other approved sites only. Are you human?

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

Buzz Marketing for Technology

MARCH 16, 2009

Yet many companies limit the use of Social Media at work which I think is very short sighted. "Of Of those not allowed to use social media at work, 65 percent said their managers block access to sites like YouTube, Facebook and Flickr because they're afraid employee productivity will suffer."

Social Networking 109

Social Networking Brands Guidelines Flickr 109

Buzz Marketing for Technology

JANUARY 5, 2009

In a recent survey conducted online among the members of MENG (Marketing Executive Networking Group). All 1,800+ active members of MENG were emailed on November 15, 2008 and asked to complete an online survey. were also frequently mentioned (Social networking, blogging, etc.). was cited most frequently.

Web 2.0 100

Web 2.0 Survey Marketing Social Networking 100

Buzz Marketing for Technology

OCTOBER 4, 2008

When people are actively engaging with and reflecting on their professional experiences, which blogging encourages us to do, thats where ongoing learning really takes place. One of the big questions Im frequently asked about using social media is whether or not the tools "work." Theres huge learning power in that.

Project 265

Project Web 2.0 Module Wiki 265

Buzz Marketing for Technology

OCTOBER 11, 2008

Brandon Hall Research Innovations in Learning : This group is for. Facebook group, Brandon Hall ). College 2.0: (Facebook group, Eduardo Peirano ). EdLinks : A Social network for Learning 2.0 Groups : Community spaces for Australian educatos (edna). group : A community for sharing ideas, concepts, and technology.

Directory 205

Directory Social Networking Web 2.0 Virtual World 205

Buzz Marketing for Technology

JULY 2, 2008

Is it okay for a learning professional to be unaware at this point of social media and its impact on learning and work? Harold Jarche in Skills 2.0 : Today, active involvement in informal learning, particularly through web-based communities, is key to remaining professional and creative in a field. I'm not sure I buy this.

Wiki 189

Wiki Web 2.0 Wikipedia RSS 189

Buzz Marketing for Technology

OCTOBER 14, 2008

social software. cartoon heart on learning to listen: how pr can join the social media conversation. Tomorrow Ill be giving a presentation about blogging to a group of radio producers and executives. Blogs of this sort have an audience potentially as big as the numbers actively engaged in the conversation.

Types 113

Types Conversation Badge Journal 113

Buzz Marketing for Technology

OCTOBER 14, 2008

In a blog challenge, several  bloggers work together on a group learning project over a period of time--a few days, a week, a month. Each day during the challenge, learning activities are posted for bloggers to engage in and then blog about. Each day there's a different activity for learners to try.

Project 100

Project Wiki Web 2.0 Technorati 100

Buzz Marketing for Technology

JUNE 27, 2008

Massive list posts ("50+ Ways to Use Flickr," "100 Social Media Resources", etc.) The more I work with people who are new to social media, the more I believe that simplicity is the key. Wednesday activity is inspired by Ines and TJ. So heres this weeks activity: Use a Web 2.0

Project 234

Project Web 2.0 Wiki Flickr 234

Buzz Marketing for Technology

JUNE 28, 2008

The Enterprise Strategy Group (ESG) reports that as much as 75 percent of most companiesâ?? Nearly half those respondents (44%) spend more than 30% of their work activity on e-mail related activity. Social media. However, many, many organizations have come to rely too heavily on e-mail. Other study findings: Ã?

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Buzz Marketing for Technology

JUNE 27, 2008

This blog is for volunteers, webmasters and administrators of associations, clubs, charities, communities and other groups. s needs, knowledge, and the sorts of practices they face on a daily basis is critical in an effective knowledge transfer and exchange activity.". and Social Media trends. both electronic and print.

Web 2.0 100

Web 2.0 Crowdsourcing RSS Case Study 100

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Here are some examples of brands benefiting from Social Branded Applications … FedEx Created a Social Branded Application called - “Launch the Package” which is very in line with the FedEx brand. New Balance Created a Social Branded Application to get in front of key customer and influencers.

Applications 100

Applications Social Networking Web 2.0 Brands 100

Buzz Marketing for Technology

JULY 7, 2010

Oracle, Wells Fargo (commercial group), HCL, and Intesource to name a few. 2. A: Too often we get hung up on the latest “hot thing” in marketing: the jingle, the tag line, telemarketing, direct mail, CRM, brand management, websites, SEO, Social media, etc. Verbal commitments have been given for over $12 million. Tweet This!

Groups 183

Groups Groups B2B Forums 183

Buzz Marketing for Technology

JUNE 23, 2008

Instead, we need to appeal to intrinsic motivators, such as peoples desire to help others, getting enjoyment out of the task, feeling like they belong to a cohesive group and feeling like theyre contributing to something meaningful. Many of us are struggling with ways to encourage the use of social media in the workplace.

Project 100

Project FeedBurner Web 2.0 Wiki 100

Buzz Marketing for Technology

JUNE 27, 2008

I ran into this when I was launching our internal social media proficiency effort. But the idea of a new program office, an unclear charter, a correspondingly vague set of activities, coupled with an uncertain budget spend is an anathema to many IT organizations. I couldnt even find a consultant to do it for me.

Wiki 140

Wiki Project Meeting Organization 140

Buzz Marketing for Technology

OCTOBER 13, 2008

The post examines the idea of applying ratings to workers based on their activity with social software applications. How to build out a good-sized social network? A key understanding of social networks is that people want interaction. The Lessnau Lounge on Social Bookmarking. See #1 above, and read on below.

Social Bookmarking 109

Social Bookmarking Wiki Applications Web 2.0 109

Buzz Marketing for Technology

JUNE 23, 2008

You need to have a Google account and activate it. Friendfeed has a feature called Rooms that you can use to share links with either the public at large, a small group of friends or just yourself. Btw, it was great meeting you ip at the social media immersion. Use the Google Web History for Quick Notes. Great topic.

Bookmarklet 182

Bookmarklet Tips FeedBlitz Screencast 182

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Ask questions, listen actively, and be first to offer a favor without strings. This relational group will be a much smaller subset of the network of folks that you know. A network built from relationships that are carefully tended is likely to become a remarkable group of lifelong friends and colleagues. What Determines Success?

Net Neutrality 240

Net Neutrality Plaxo Directory Influencer 240

Buzz Marketing for Technology

JUNE 27, 2008

Recent Media Appearances. « Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. In fact, I think that social media is creating a generation of social outcasts.

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Buzz Marketing for Technology

NOVEMBER 30, 2009

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO’s should be looking for in an Agency. active listening, 2. Why Social Strategies are Difficult for Agencies to execute? Who is Romi?

Social Media 100

Social Media StumbleUpon Digg Microsoft 100

Buzz Marketing for Technology

NOVEMBER 30, 2009

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO's should be looking for in an Agency. active listening, 2. Here is his take. 1) What do you think is the one most important factor when choosing an agency?

Social Media 100

Social Media Microsoft Consultant Groups 100

Buzz Marketing for Technology

JUNE 27, 2008

Covering social media business strategy and personal power. 100 Personal Branding Tactics Using Social Media. A really nice layout doesn’t have to cost a lot, but shows you’re more than a social media dabbler. Passports are accounts on other social networks and social media platforms.

Social Media 280

Social Media Brands Technorati RSS 280

Buzz Marketing for Technology

JUNE 27, 2008

Why Filtering is the Next Step for Social Media. As of today I have 82 active feeds and more get added every week, Five feeds?? A watch contains a group of related keywords. social networking. social media. social news. Whats Next on the Web: a ReadWriteWeb Toolkit for 2008. The Ultimate Yahoo!

RSS 270

RSS Feed Feedly FeedBurner 270

Buzz Marketing for Technology

JULY 9, 2008

MANY-TO-MANY: social software. REBUILDING MEDIA: the economics of media. STRANGE ATTRACTOR: social media. Jim McGee is currently a Director at Huron Consulting Group. Teaching As a Subversive Activity Postman, Neil Still available and in print, I got my hands on this book just as I was starting college.

List 133

List Skills Consultant System 133