Sprout Social

NOVEMBER 2, 2023

Customer personas are fictional characters that represent each of your target customer groups. Take a look at this simplified current state customer journey map from Nielsen-Norman. Source: Nielsen The map follows the journey of “Jumping Jamie” as they navigate the process of switching to a different mobile plan.

Examples 103

Examples Template Templates How To 103

Social Media Marketing

AUGUST 8, 2013

A Nielsen study shows that Facebook reach and TV reach across age groups vary , as you''d expect - but more importantly, that it''s a disproportionate imbalance (in Facebook''s favor) because typically Facebook and TV media buys aren''t in the same universe. million a day. Facebook''s new testing ground is India.

Social Media 167

Social Media Nielsen Press Release News 167

Laurel Papworth

FEBRUARY 19, 2013

million Australian Monthly ACTIVE Users and determine how they were feeling about Julia Gillard, Tony Abbott, the Labor Party or the Liberal Part? I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups.

Research 107

Research Nielsen Sentiment Facebook 107

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). This data is based on surveys, but in my experience working with millennials they are a diverse group and generalizations don’t always fit. 38% of Millennials are bilingual. Tweet this.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Mindjumpers

JULY 30, 2010

They like to contribute, in relationships as well as in social groups. One of the major psychological motivations why people discuss their product and brand experiences with others is about belonging and contributing to the social group(s) to which they belong. They seek recognition and appreciation.

Marketing 251

Marketing Nielsen Forums Groups 251

Sprout Social

JUNE 14, 2022

According to The Nielsen Company , 92% of consumers trust recommendations from family, friends and other customers. People love to feel like they’re part of an exclusive group, so make them feel special by offering VIP-only discounts, early access to sales and new products and other benefits. Start a VIP program.

SMS 107

SMS Strategy Marketing How To 107

Bill Hartzer

MAY 26, 2010

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources.

Cymfony 152

Cymfony Social Media Tools SM2 152

The Realtime Report

NOVEMBER 26, 2019

Source: Winterberry Group Marketing Spend – The one thing about an organization’s marketing/advertising budget is that there are plenty of places to spend it. With linear TV and entertainment continuing to lose viewers as folks cut/shave their cables, they bet on the winners and spread them across more platform opportunities. No kidding!

Advertising 113

Advertising Nielsen Buy Products 113

Buffer Social

MAY 8, 2019

Ugly makes key business decisions based on the feedback it receives from the its community, the ‘Ugly Mob’, and it actively seeks out this kind of feedback across channels — from social media to surveys and email. The study found that the most health-centric group of consumers is Generation Z, part of Ugly’s GenZenial market.

Industry 74

Industry Meme Survey Authentication 74

Sprout Social

MARCH 8, 2017

A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. But with the help of Sprout Social’s Audience Targeting , you can post influencer posts to specific audience groups all within the compose window. Ask them to join one of your LinkedIn groups (or join theirs).

Influencer 111

Influencer Social Media How To SEO 111

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Items can be shared with all employees or certain combinations of employees, which are easy to manage via PostBeyond’s “Groups” admin panel. Activate Your in-House Army of Sharers.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Items can be shared with all employees or certain combinations of employees, which are easy to manage via PostBeyond’s “Groups” admin panel. Activate Your in-House Army of Sharers.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Sprout Social

MARCH 13, 2017

There have been several studies conducted on the topic that show people are more likely to conform to the group decision. Each group was shown images like the ones below: They had to state which line (A,B or C) matched the target line on the left. Asch divided participants into groups of eight. Social proof isn’t new.

Conversation 111

Conversation How To Review Influencer 111

Razor Social

MAY 15, 2019

A couple of years ago I was training a group of marketing professionals about influencer marketing. Micro influencers may not be as influential as power influencers but they could provide more value because they attract a very specific and often very active audience. Event activation. And later on we’ll show you why.

Influencer 104

Influencer Social Media How To Campaign 104

Justin Levy

JANUARY 13, 2010

In doing educational seminars and speaking to a variety of different groups, I usually have to describe what RSS actually is. link] Mark Nielsen By far RSS. RSS isolates news into a separate a activity rather than filling my mailbox. It's a pity Facebook does not have feeds for their group and fan pages.

RSS 124

RSS Hubspot Google Reader Feed 124

Diva Marketing Blog

FEBRUARY 22, 2009

When I learned that ARF was actively leading the charge to bring social media research into the mainstream of the marketing research industry I reached out to Joel. Also, let me say that focus groups have their own problems when a strong personality becomes the group leader, which often happens.

Research 40

Research Social Media Nielsen Microsoft 40

Ignite Social Media

FEBRUARY 11, 2021

Designated Market Area (DMA): A geographic area that represents specific television markets as defined by and updated annually by the Nielsen Company. According to Nielsen , “a DMA region is a group of counties that form an exclusive geographic area in which the home market television stations hold a dominance of total hours viewed.”

Social Media 171

Social Media CPC CPA Aggregator 171

Laurel Papworth

JANUARY 14, 2010

Situation: Internet users now spend 17% of their surfing time on social network and blogging sites, nearly triple the percentage of time spent on such sites a year ago, according to Nielsen. Over 44% of Internet users are active in social media. YouTube: At war with Warner Music Group (8). Related posts. Wild Rock Guy NZ (0).

Hotels 85

Hotels Tourism Travel Social Media 85

Buzz Marketing for Technology

JUNE 27, 2008

Relational databases, electronic library databases, Web sites, threaded discussions groups, recorded chats, and moderated and unmoderated lists are some of those information sources that have grown almost immeasurably within the last decade. Nielsen, Jakob. (2000). century knowledge workers (Frand and Hixon, 1999).

Skills 100

Skills Collaboration Education Software 100

Diva Marketing Blog

FEBRUARY 23, 2009

  We are the only organization with a complete view of the media and marketing ecosystem as we have 400+ corporate members who represent each of the key stakeholder groups:  advertisers, media companies, media agencies, creative agencies, research organizations, and academics.

Research 40

Research Social Media Cymfony Sample 40

Convince & Convert

APRIL 6, 2010

You may have some overlap (especially with Facebook and Twitter), but consumption of status updates and consumption of blog posts and email newsletters are meaningfully different activities, and attract different groups of fans. What do you think? Worth a try? Sharing this with my readers, very well laid out! link] Top ?

Brands 143

Brands Content Social Media Consultant 143

Oktopost

JUNE 9, 2020

And the best part is, employee advocacy organically emerges from the bottom-up, where up to half of your employees already actively post company-related content , pictures or videos on social media. Sales reps with an active and engaging social profile are more likely to be recognized in the industry. Building Trust.

B2B 144

B2B Survey ROI Metrics 144

Buffer Social

JUNE 12, 2016

Stay active. There was an interesting study by a group of Korean researchers into the how and why of unfollowing. Nielsen research conducted a study for Twitter UK back in March, revealing the top ten reasons why people follow brands. Place a Facebook/Twitter/Instagram logo on your blog. Make sure your content is shareable.

Twitter 81

Twitter Strategy Instagram Facebook 81

Diva Marketing Blog

NOVEMBER 30, 2011

Curious to what other people would say, I posted the question to my social networks, including the Atlanta Women in Social Media group. Source: Nielsen 2010 data Worldwide. BlogPaws is supported by a very active community. . But then I'm a marketer so my response is skewed towards business. a little shopping too ;-) .

Social Media 83

Social Media comScore Nielsen Small Business 83

Webbiquity SMM

JANUARY 17, 2011

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. online time is spent on just three activities: social networking, playing games and emailing. Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

SEPTEMBER 21, 2010

Have you looked at any tools that allow local users to speak on behalf of the businesses social media channels but then give an overview to the home office to watch all activities? Again, a company needs to listen and find where the customer base is active.

Social Media 155

Social Media Radian6 Strategy SM2 155

Webbiquity SMM

FEBRUARY 7, 2011

you have a tiny customer base and they are all in top-secret military installations) and what groundwork needs to be laid before embracing social media in your marketing practices, then delves into how to use content for lead generation and integrate social with other marketing activities like email. So, Your CEO Wants to Tweet!

Social Media 198

Social Media Tools Tips ROI 198

ProBlogger

AUGUST 15, 2017

According to eye-tracking studies reported by Nielsen Norman group, internet users prefer looking at images that carry information. If you’re wondering how to get more Instagram followers , you should be actively using the video feature. Next on our list, let’s take a look at…. #2

Engagement 44

Engagement Instagram Content Nielsen 44

Webbiquity SMM

FEBRUARY 7, 2012

times each, on average, across all sharing channels, so content shared by large groups of people reach a wider audience than content passed along from others.” Among the findings: 114 companies (23%) of the Fortune 500 maintain blogs, 62% have active corporate Twitter accounts, and 58% have a Facebook presence. hours to 6.3

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

APRIL 22, 2010

During the session, an audience question got me fired up (no surprise, as the Social Fresh attendees were a very smart, engaged group). Brand Communities Take your best customers – the 1% that really give a damn about you – and activate them. link] A must read for marketing executives. Thanks @jaybaer! |

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Buffer Social

AUGUST 9, 2016

billion daily active users on – 1.03 Then you can add an exact location by typing in the name of a country, state, region, city, postal code, address — even a Nielsen TV region or congressional district. A popup will appear with three different ways to create your audience: Customer List, Website Traffic, or App Activity.

Advertising 40

Advertising Facebook URL Campaign 40

Social Media Marketing

MARCH 27, 2013

Wendy Clark, their SVP of Marketing, made some clarifications to that in AdAge , noting that "it's the combination of owned, earned, shared and paid media connections -- with social playing a crucial role at the heart of our activations -- that creates marketplace impact, consumer engagement, brand love and brand value."

Social Media 164

Social Media Mobile Nielsen Press Release 164

Webbiquity SMM

JANUARY 24, 2012

Among the hard numbers he lists: according to a social media industry study , 72% of companies active in social media report higher website traffic, 62% say it has improved search engine rankings, and 48% say it has increased sales. Social Media Bigger And More Influential Than Ever, Reveals Q3 Nielsen Report [INFOGRAPHIC] by All Twitter.

Social Media 190

Social Media Tips ROI Nielsen 190

Hootsuite

OCTOBER 15, 2020

It’s crucial to keep an open mind and understand that there’s always something we can do to better include marginalized groups so that they don’t feel discriminated against because of their culture, gender, sexual orientation, disability, age, ethnicity, race or socioeconomic status. Read our guide to genuine social media activism.

Social Media 145

Social Media Tips Guidelines Hashtag 145

Buffer Social

MARCH 16, 2017

Imagine being able to reach the specific groups of Instagram users you want to connect with, engage them, and convert them into customers. Instagram user group were between 18 to 34 years old (26%), followed by 18 to 24 years old (23%). Well, that’s totally possible! In late 2015, Instagram opened up Instagram ads.

Instagram 111

Instagram Advertising URL FAQ 111

Convince & Convert

SEPTEMBER 20, 2010

Facebook is preferred for information about the brand’s activities, and email is preferred for product updates. link] [link] Lanmark Group A good read for all: Is Twitter for Business Even Worth the Trouble [link] [link] Shari Weiss RT @jaybaer: Is Twitter for Business IS Worth the Trouble? Interaction.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Viper Chill

NOVEMBER 11, 2011

I have friends that seem to love activities just as much as I do, if not more. I guessed that would have declined a lot since the rise of the internet, but Nielsen research from last year states the figure is currently at 4 and a half hours. You can’t just mix it into a group of things you’re trying to achieve.

Products 84

Products Skills Research Case Study 84