Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Waxing UnLyrical

APRIL 4, 2019

According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. Bulletin Board Systems (BBSs), finally leading us to modern day social networks. From there it evolved into email discussion lists (who remembers LISTSERV?), Conclusion.

Community building 197

Community building Communities Hubspot Guidelines 197

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This makes it the ideal platform for B2B marketers on social media.

ROI 52

ROI B2B Social Media How To 52

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Ignite Social Media

AUGUST 30, 2019

YouTube is one of the more unique social media platforms. Visitors to the channel will see that your brand has been active recently and may be more likely to engage. Content Segmentation: To differentiate between the different types of content on your channel, you may create playlists to house these groups of videos.

YouTube 142

YouTube Hubspot Video Influencer 142

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Postcron

MAY 29, 2018

Are you getting the most out of your social media strategy? As we approach the halfway point of 2018, now is a good time to refresh your strategy with these seven must-try social media tactics for 2018. Because your competitors probably are, which means your social media strategy needs to keep pace.

Social Media 56

Social Media Hubspot Groups Groups 56

Oktopost

FEBRUARY 28, 2022

A full three-quarters of active jobseekers are more likely to apply to a company that manages its employer brand, which means more candidates for each listing and less time spent filling vacant positions. These are the employees who will actively encourage friends and family to work for your company. Passives: Those who respond 7-8.

Company 136

Company B2B Brands How To 136

Sprout Social

JUNE 1, 2022

At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. One great example of a function closer to the bottom of the funnel that could be a force for great collaboration with social teams? Social listening. Lifecycle marketing.

Team 115

Team Marketing Collaboration Hubspot 115

Dave Fleet

FEBRUARY 28, 2011

A varied bunch of posts and stories this week, from PR’s effect on the media (or is it just lazy journalism?), to avoiding getting caught when the social media “bubble&# bursts, to reputation management, influence and lastly a couple of Google stories to round things out. Avoiding social media osolescence.

Influencer 253

Influencer Hubspot Case Study Press Release 253

Rebekah Radice

APRIL 3, 2017

If you use social media to market your business, writing great content is a must. So how do you write social media content your audience actually wants to share… And do it consistently? How To Write Social Media Content People Actually Share. But the challenge for most companies is getting started.

Social Media 141

Social Media Content How To Buy 141

Hootsuite

APRIL 12, 2021

Clear ROI: We’re committed to helping all of our customers measure the success of their social media initiatives. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Activate your workforce with Amplify. The future of customer care. Inbox updates.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Social Media Strategies Summit

SEPTEMBER 9, 2022

According to Hubspot research , 14% of media planners have started using non-fungible tokens in their campaigns, while a further 16% plan to do so for the first time in 2022. If you’re going to add NFTs to your marketing mix, do it in a way that aligns with your current activity. No doubt Clinique is well aware of this.

Examples 177

Examples Brands Avatar Authentication 177

Social Media Strategies Summit

FEBRUARY 4, 2021

Where else would they go besides social media? Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM.

B2B 130

B2B LinkedIn Strategy Brands 130

Buffer Social

MAY 9, 2017

Writing a great social media manager job description is not an easy task. The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. Examples of Social Media Manager Job Descriptions.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Oktopost

JULY 15, 2020

A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. Marketing budgets are shifting more toward social media and other digital channels. LinkedIn has 690 million users , and nearly half of them are active on a monthly basis or more. Conclusion.

B2B 148

B2B LinkedIn Tips Marketing 148

Waxing UnLyrical

MAY 23, 2019

Volunteer activities get you moving and thinking at the same time as well as reduce stress levels. Of course, you will be communicating on social media. Facebook and LinkedIn groups are wonderful for keeping in touch during “off” times. They become a live, walking promotion for the group, and can become spokespeople.

Ensembli 149

Ensembli Training Eventful Communities 149

Buffer Social

SEPTEMBER 11, 2023

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.

LinkedIn 113

LinkedIn Tips Skills URL 113

agora pulse

MAY 8, 2019

In 2016, a study by SocialFlow analyzed over 3000+ Facebook pages and their activities. This applies to your website content as well as your social media posts. Also, find out when your followers are most active and post your content at those times. . You can leverage AgoraPulse’s Social CRM feature to find them.

Organization 128

Organization How To Hubspot Feed 128

Convince & Convert

OCTOBER 9, 2017

Over half of millennials are active users on Instagram. And Instagram is one of the best ways to reach this group of business executives and entrepreneurs. Hubspot Provides Value through Rich Content. HubSpot consistently provides value to its followers on Instagram by posting informational content.

B2B 158

B2B Instagram Brands Hubspot 158

Writtent Blog

MAY 3, 2013

Grab some ideas to upgrade your social media and content strategy, learn more about videos from experts, and learn how powerful guest blogging is. Conduct buyer persona analysis by identifying your groups, doing the breakdown, identifying the groups’ needs and the corresponding company solutions. Stay tuned!

Social Media 88

Social Media Strategy Content Marketing 88

Likeable

JUNE 7, 2021

It’s no secret that social media has become a playground for targeted advertising over the last decade. Based on internet browsing history, previous ad clicks, and other online activity, algorithms anticipate products each person might like. Subscribe to our newsletter to stay up to date with the latest in social media.

Hubspot 52

Hubspot Survey Privacy Groups 52

Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? It currently has 689 million active users and this number is expected to surpass 1.2 According to recent social media statistics , users love TikTok for its short, 15-second videos.

Strategy 86

Strategy Brands UGC Apparel 86

Convince & Convert

JUNE 7, 2017

Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. According to the Alterra Group , 97 percent of marketers claimed it led to a better ROI than other marketing tactics. T-Mobile CEO John Legere is incredibly active on social media.

Campaign 147

Campaign Marketing B2B Conference 147

Rebekah Radice

APRIL 3, 2017

If you use social media to market your business, writing great content is a must. So how do you write social media content your audience actually wants to share… And do it consistently? How To Write Social Media Content People Actually Share. But the challenge for most companies is getting started.

Social Media 60

Social Media Content How To Buy 60

Keyhole.co

NOVEMBER 29, 2023

” Here, you will find valuable data about your viewers’ activity, including the days and times they are most active, the location they watch you from, and more. on weekends since most people will be more active in the late morning before taking a nap in the afternoon. Here’s what TubeBuddy has to say: 3:00 p.m.

YouTube 59

YouTube Analytics Analysis Engagement 59

Buzz Marketing for Technology

FEBRUARY 4, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it its the basis for all your online activity. But also you can think of this as where you can use your content in other social spaces.

B2B 173

B2B Content Marketing Syndication 173

Writtent Blog

APRIL 25, 2013

Tweet (Source: Hubspot ). Tweet (Source: HubSpot ). 6) The most active demographic group for blogging is 21-to-35 year olds with 53.3% 12) 81% of companies consider their blogs “useful,” “important,” or “critical” Tweet (Source: Hubspot ). Tweet (Source: HubSpot ).

Statistics 111

Statistics Hubspot comScore Sysomos 111

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Buffer Social

JANUARY 18, 2017

The thing we love most at Buffer is to help you succeed at social media. And a key part of social media success is knowing which goals and targets to set for your team. Today I’d love to share with you a bunch of super-actionable social media goals you can use to help your team achieve great things.

Social Media 40

Social Media How To Metrics Tweetdeck 40

Webbiquity SMM

MAY 3, 2011

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. The breakdown of social media projects.

Social Media 40

Social Media Social Media Management Project Marketing 40

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Your currency is your social media VALUE.

Lurker 203

Lurker Klout Policies Consultant 203

Buffer Social

AUGUST 23, 2018

While much of the focus over the last few years on social media has been on Facebook and Instagram, LinkedIn has been steadily growing its user base to more than 500 million users. If you have a backlog of successful social media content , it’s likely that the content will perform well again in the future.

LinkedIn 104

LinkedIn Company Tips RSS 104

Justin Levy

JANUARY 13, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Email or RSS: Which Do You Prefer Written on January 13, 2010 by Justin Levy in email , hubspot , rss , social media 40 Comments - Leave a comment! Thanks for taking time out of your day to come hang out here!

RSS 124

RSS Hubspot Google Reader Feed 124

Writtent Blog

JUNE 29, 2016

Telling them to share their thoughts in the comments or share your content on social media is also a great way to make your content actionable. People in the 21-to-35 year-old demographic group account for 53.3% Use the Active Voice. Using the active voice will make your writing clearer, more direct, and easier to read.

Examples 97

Examples Tips Content Hubspot 97