Waxing UnLyrical

APRIL 11, 2013

What’s more, I hadn’t actively used it in at least two years. If social media, and the Internet experience in general, is founded on groups, other people, and relationships, why are we still depending on ourselves to find all the news that’s relevant to us? The reactions to this spanned from, “ ERMAHGERD!

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Google Reader Google RSS Tweetdeck 275

Waxing UnLyrical

SEPTEMBER 4, 2013

What group did I belong to? Pandemonium of Parrots. …Constant 24 hour activity, non-discerning, lots of interactions; not tweeting but squawking. I can find examples of each group in my own feed. But which group do you most fit into? They are adept at both solitary life and living in huge groups.

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Twitter Groups Groups Feed 202

Waxing UnLyrical

JUNE 4, 2019

More than any age group, 89% of Millennials plan travel activities based on content posted by their peers online #measurepr. There’s a great mobile metrics service called AppAnnie ( [link] ) that offers insights into active users, app downloads, engagement levels, revenue levels and advertising metrics. We use that a lot.

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Tourism Travel Startup Metrics 114

Waxing UnLyrical

MAY 14, 2014

He interprets the public to the client and the client to the public…He helps people to understand one another better.”.

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Waxing UnLyrical

APRIL 4, 2019

According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. Showing your appreciation to your community will pay off as others will see the recognition and attention that active members of your community are receiving.

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Community building Communities Hubspot Guidelines 197

Waxing UnLyrical

JUNE 21, 2013

” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? These activities are pretty standard; #4 in particular can be really useful (or really overwhelming for some people, depending on which way you look at it).

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Twitter How To HootSuite Curation 246

Waxing UnLyrical

APRIL 30, 2012

To prioritize our workloads, to avoid hastily jumping into activities without a plan for gain. As we grow, we set patterns: busy periods and way-too-much-time-for-Twitter periods, and rinse-and-repeat activities that build and cement our business and relationships. It’s hard to follow that advice, especially when we most need it.

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Small Business Patterns Flickr eBook 233

Waxing UnLyrical

MARCH 16, 2016

I was working with a professional group to flesh out strategy and prep for a board meeting in a few weeks. That didn’t stop the early women journalists – they just formed their own group. I also read the magazines that my professional groups publish, and I read magazines such as Success and Fast Company for inspiration and to learn.

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Waxing UnLyrical

APRIL 5, 2013

Anti militia demonstrations in the city have also helped to embolden the Government in its dealings with armed groups. But, our hope is, of course, that the market becomes more competitive as more Libyan and international businesses become active and consumers more sophisticated. None of them seem to be visibly armed.

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Guidelines Course Travel Groups 218

Waxing UnLyrical

NOVEMBER 14, 2014

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” Blogging – the physical activity of creating content – takes time. ” You’re reading this blog on a business website, so you already know what my answer is.

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Hosting Consultant LinkedIn Energy 248

Waxing UnLyrical

MARCH 14, 2013

So set up a fan page or a group where you can control the environment (set strict restrictions on posting and monitor until it becomes evident how the page will be used.) No pics of you and your friends at the bar, poolside, or engaged in any activity you wouldn’t want them to see in person.

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Social Media Policies Education LinkedIn 232

Waxing UnLyrical

JUNE 21, 2012

is the ability to monitor and post to Facebook Groups directly from HootSuite: Now, typically I like to work Facebook “in” Facebook, as it were, but I know plenty of people who’d rather do all their Facebook management from a third-party app. You can give posting rights to a team for group posting, which is terrific!

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HootSuite Social Media Curation iPad 269

Waxing UnLyrical

APRIL 27, 2016

As PR professionals, our best thinking is spent targeting influencer groups with proactive engagement strategies, educating key audiences and moving them out of indifference to a product, service or issue. These are the moments to actively practice being kinder and more loving to yourself. Guest Post by Heathere Evans-Keenan.

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Influencer Patterns Comparison Sentiment 100

Waxing UnLyrical

AUGUST 9, 2011

On how to find your audience for your campaign or message, and measure their activity: “… break down your business goals and match them up with your measurement goals.&#. There was more on control groups and A/B testing, but I’ll just leave you with the transcript of our chat with Marshall from August 2.

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ROI Analytics Social Media Data 208

Waxing UnLyrical

FEBRUARY 28, 2013

Most of the activity we have seen so far has been focused on events. Conway has also worked in London, most recently as Internet PR Account Director at Propeller Group. His client experience includes HSBC, Vodafone, Emirates and Kellogg’s.

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Industry Marketing Construction Flickr 250

Waxing UnLyrical

AUGUST 14, 2012

concepts that I constantly “preach” both in my daily life as a undergraduate communication/public relations professor at Curry College , and in my “other” life as an actively-engaged member of the Public Relations Society of America. Words like “empathy” and “people” were everywhere.

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Banking Flickr Library Newsletter 245

Waxing UnLyrical

MARCH 19, 2014

We had a lively group on board for the #measurePR chat held on March 4, with very special guest Eric Schwartzman of Comply Socially. Tressa Robbins followed up with a very good question, asking: A1 But if one’s social media activity is set to public, isn’t that implied permission? Guest Post by Jen Zingsheim Phillips.

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Training Privacy Applications Social Media 211

Waxing UnLyrical

DECEMBER 13, 2018

Now that you are calm, composed and confident you need to step up your energy and momentum to activate the truly juicy, creative, free-flowing ideas, words, images that will make your work distinctive and – interesting! Kathy Vaské is a Digital Marketing Strategist and Owner of Vaské Marketing Group. That’s why you need step two.

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Strategy Energy Small Business System 175

Waxing UnLyrical

APRIL 12, 2011

But interviews, among other qualitative methods like focus groups, are crucial in the discovery process that ultimately leads to developing a meaningful survey that can be distributed to a larger population and lead to valuable results. make sure I obtain signed consent from my participants before conducting my interviews.

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Survey Focus Group Proposal Education 231

Waxing UnLyrical

APRIL 5, 2012

In a Fall 1976 article for Public Relations Quarterly , Mr. Bernays stated: “Advice on action is the important function of the professional, based on knowledge of the social sciences, individual and group behavior, on social responsibility and on experiences in coping with these problems in a professional way.”.

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Insurance Banking Flickr Metrics 249

Waxing UnLyrical

APRIL 29, 2015

If so, maybe a carnival or “fun” activity makes sense. Do you live by the sea in a surf-community such as the Boys to Men group in San Diego? If you have a strong group of motivated participants, perhaps a crowdfunding event is the right choice. Remember there is “value” shared from every group participating.

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Communities Eventful Case Study Groups 100

Waxing UnLyrical

SEPTEMBER 5, 2012

Also, anyone who actively uses social media in communications knows that sharing is a good thing. By maintaining an employee learning group , my backup had approximately 25 other employees in the organization who could assist her with social media monitoring and getting the word out if things got hairy. One is a good start.

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Training Flickr Collaboration Social Media 185

Waxing UnLyrical

FEBRUARY 3, 2016

I have yet to come across a “group tweeting” assignment! The modern-day work environment doesn’t do a whole lot to help the situation either , especially for those of us who work in public relations and find ourselves communicating more and more via social media platforms. Social media interaction isn’t exactly a team sport.

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Sports Banking Flickr Energy 100

Waxing UnLyrical

APRIL 25, 2011

“Twitter loses control not only of the conversation, but the ability to monetize millions and millions of eyeballs and social activity.&#. He defines success as effectively communicating with those groups on behalf of clients. He is a husband, Iowa Hawkeyes and Chicago Cubs fan.

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Tweetdeck Buy Twitter API 212

Waxing UnLyrical

MARCH 6, 2012

It wasn’t a link to a “Join me at New Social Group.” And by that I don’t mean the same activity over and over. We share each other’s links, support and tease each other on Twitter, and share brief direct message dialogues every now and again (no, not about you. Not the… time before last, anyway).

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Social Networking Patterns Flickr Industry 178

Waxing UnLyrical

JUNE 24, 2015

And like many writers, he’s a loner who believes the world needs nothing more than his textually-active method of bringing a creative problem to its knees. They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. But lately, he’s come to realize words alone are not enough.

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Content Committee Marketing Consultant 100

Waxing UnLyrical

JUNE 10, 2015

” However, this is a diverse group – far too diverse for writing targeted copy. If the website is instead selling green products, these could be marketed to people with rescue animals who earn $50,000 to $100,000 a year , enjoy outdoorsy activities , and strive to keep their carbon footprint low.

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Content Case Study Consultant Buy 100

Waxing UnLyrical

NOVEMBER 11, 2015

I’m also learning through active participation both as a participant and as a presenter in programs offered by the Public Relations Society of America and its many local chapters, the Publicity Club of New England , the American Marketing Association , and on and on. But I’m not just teaching.

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Class Banking Course Organization 100

Waxing UnLyrical

DECEMBER 11, 2013

In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming. In July, Outlook Publishing (India) Pvt. The Monday and Saturday papers will remain unaffected. It is rightly said that PR and journalism are interdependent.

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comScore Smart Phone SMS Advertising 199

Waxing UnLyrical

JANUARY 4, 2011

All this via one bare-bones blog and a Facebook group. In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. Nothing quite sums up the impact of the legendary “pink chaddi.&#

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Social Media Postrank Flickr Class 195

Waxing UnLyrical

MARCH 28, 2017

The flip-side of perfect is perfectly awful—so, the group exchanged its thoughts on what constitutes the worst PR measurement practices they’ve seen, including *clears throat and then ducks* AVEs: A3: AVE cited by big PR firms in Silver Anvil award entries. And all #measurePR focused on activities.

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Consultant Skills Research Industry 100

Waxing UnLyrical

MARCH 30, 2011

He started a Google Group of FAQs, one of which contained a document called “ how best to contact me.”. While I almost always call people to introduce myself unless directed by someone not to, I also see voice mails as a waste of everyone’s time and actively work towards what the journalist wants.

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Web 2.0 Press Release FAQ Flickr 134

Waxing UnLyrical

NOVEMBER 19, 2010

In August, fans of G-Dragon – a member of Korean hip hop group, Big Bang – fund-raised over $18,000 for Seoul University Children’s Hospital, in honor of his birthday. Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. The rumors have already disseminated.

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Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

JULY 31, 2015

Community champions : who can really spread the word about your product/service at a grassroots level, via mechanisms you may not even be thinking about (you should see the activity on my neighborhood listserv!). Internal advocates : are you ignoring this key stakeholder group because you think they don’t wield influence?

Content 100

Content Consultant Mobile News 100

Waxing UnLyrical

AUGUST 16, 2012

A contest that pits two groups head to head in direct social media feud? The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. Can you have a competition that measures how “good” your social media is? The Business Journals (#bizjournals) believe you can.

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Journal Compete Team Klout 175

Waxing UnLyrical

DECEMBER 16, 2015

For me, that’s running, riding a motorcycle, photography – creative activities that free my mind and open my thinking to possibilities. It gives creative confidence to the group. Some of the best ideas come from stimulation in other parts of our lives. Spend time doing things beyond work. Start by asking, “How might we…” questions.

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Tips Project Industry Process 80

Waxing UnLyrical

FEBRUARY 9, 2015

She’s been active in SM since the early days, and I finally got to meet her in person at the SoloPR Summit last year. Joel keeps a fairly low profile on Twitter, but comes up with all sorts of goodies in a Facebook group we both belong to. Image: photommo via Flickr, CC 2.0. Jodi Echakowitz. Answer: Boss.

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Social Media Consultant Flickr Communities 100