Social Media Strategery

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Activating Your Social Media Second Team

Social Media Strategery

Second Team – a group of individuals, formally or informally organized, who are mentored and coached by a leader and who work together to further a shared vision and goals. I was surprised that I didn’t find many references to it online – it seems that it’s a term that was use primarily here at Booz Allen.

Team 101
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Can Greater Social Connections Improve Higher Education?

Social Media Strategery

the Schools App allows you to create a private, branded social network for your students within Facebook that will engage them in ways that Pages and Groups can’t. Groups are great for small groups of people to share and communicate. Created by Inigral Inc. , Students self organize on Facebook all the time. That’s great.

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What Kind of Online Community Do You Have Behind Your Firewall?

Social Media Strategery

What group/community receives the most visits and/or posts on a particular day? The Android/iPhone User Group. An group focused on the core mission/operations. Lurking, but not active. Active and insightful. So, if you're deploying social tools internally, what kind of community is your organization creating?

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How a Social Media Evangelist Became a Social Media Realist

Social Media Strategery

I'm substantially less active on Twitter than I used to be. I was part of a small group of people who recognized this and committed to using this newfound knowledge to help the government become more efficient, more open, more transparent, and more collaborative. When did I become the guy who gets tired of social media?

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Using Social Media to Reach the Hard-Working Class

Social Media Strategery

According to new research released today by Cramer-Krasselt ( disclaimer: I work there ), more than 75% of lower-middle income moms are more likely to identify themselves as part of a new group called the “Hard-Working-Class. These are people, specifically working moms, who don’t identify with the any of existing consumer segments.

Class 75
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The Federal Government Can Learn a Few Things from a New State Government Website

Social Media Strategery

Active participation (and actual engagement!) in social media isn’t an experimental pilot program or one-off effort by the innovation group here. As I mentioned in a previous post , technology has to be fast, accessible, and reliable before any of your users will care about the cool new features. Integration.

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Is Enterprise 2.0 Learned From a Book or From Doing?

Social Media Strategery

platform , our first day began with our instructor, Hanns Kohler-Kruner , leading us through an activity to determine what Enterprise 2.0 What I Liked: The open, free-flowing conversation where ideas were debated and assumptions were challenged The instructor was not only on Twitter , he’s been actively using E2.0 Technology?

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