Small Business Mavericks

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Changes Coming To LinkedIn Company Pages

Small Business Mavericks

And if you post updates that get people to take action, you’ll see a lot more activity on your page. Spend more time in groups. If you can’t find a group that targets your interests, start one. But I’d be willing to bet you’ll find at least a handful of groups that are perfect for you.

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5 Ways To Get More LinkedIn Leads

Small Business Mavericks

Join and participate in groups – Join groups where members of your target market might be hanging out. If you are a freelance writer, don’t just go to writing groups where you’re more likely to encounter other writers. Instead, join groups whose members are likely to hire writers.

LinkedIn 101
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What Is True Reach?

Small Business Mavericks

Even if you don’t use Klout but are active in social media, you might have heard the term. If the 20 most active followers you have average 10 followers each, then that’s a true reach of 200 (20 X 10). The key to obtaining a high true reach metric is to be influential within an influential group.

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Fraud The Biggest Threat To Any Small Business In 2012

Small Business Mavericks

There has been a gradual shift in fraudulent activity in recent years with hackers slowly switching their focus away from big businesses and on to small businesses. Any breaches could leave a business wide open to legal proceedings from customers, and we are talking about group claims here, not just one off claims. Is your data safe?

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Do You Know Your “Empty Nesters”?

Small Business Mavericks

But you know that if the demographic once thought to be least comfortable with online activity is showing those numbers for cybershopping, there are good reasons to make sure your business is the one they find when they search for what you offer. The vast majority of this group start their shopping by using a search engine.

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Should You Write About Local Events On Your Blog?

Small Business Mavericks

It can be a celebrity, a person in the community who is active in real social work or community improvement, or it can be someone who is doing, or has done, something extraordinary. Most community newspapers devote a part of their story space each issue for local features. These usually include a photo with a write up of a local person.

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Is Social Media Your Hobby?

Small Business Mavericks

Check into 2 or 3 groups. Keep yourself limited so you don’t spend too much time on frivolous activities. Take another five to search for potential connections and make a few requests. Check your messages, but only respond to the most important ones. Don’t allow yourself to get off topic.