Mindjumpers

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Carlsberg Group

Mindjumpers

Challenge: Despite being one of the leading breweries in the world, the Carlsberg Group had a globally fragmented social media presence. Since 2011, we have continuously organized, aligned and optimized social media efforts of the group while still allowing for global/local brand activation. Engaging fans locally.

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Case: The Swedish Army Makes You Think outside The Box – from within The Box!

Mindjumpers

At least, this was the starting point for the agency DDB’s target group understanding when the Swedish Army released their new recruitment plan: engagement on partly the technological terms of the target group as well as the physical reality of the company. So, what did they do exactly? No tweets or status updates would help.

Groups 228
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How Your Brand Can Get the Most Value Out of Facebook’s Edgerank Algorithm

Mindjumpers

This week, Group M Next shared a report called “Gaining an Edge: The Brand Impact of Facebook’s EdgeRank Algorithm Change” where Group M Next Predictive Insights team, together with the GroupM–owned social media and community activation agency M80, share results from an analysis, conducted across the Facebook pages of 25 brands.

Brands 244
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Google Analytics Unveils a Set of Social Reports

Mindjumpers

Announcing the changes on Google Analytics blog , Group project manager Phil Mui said that the three main factors that Analytics will help with are: Identify the full value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions.

Analytics 239
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The State of Social Media In The UK

Mindjumpers

I feel, these statistics can help you figure out which network has the right demographics for your brand, age and income group. 25-34 year olds are now the largest age group on Facebook as we enter 2012, with users under 17 years making up just 5% of the user base. Our data sources for this article were Xposure and Nielson. The losers.

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How to Convert Facebook Fans into ‘Superfans’

Mindjumpers

times more comments than less active Superfans. In Mindjumpers, we consistently analyse fan behaviour in order to know what type of content will be of greatest relevance to a brand’s specific target group. Use insights actively to know your fans’ demographics such as age groups and gender. times more likes and 1.8

Facebook 275
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China: The State of Social Media

Mindjumpers

A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users. The two groups of users – Baifumei and Grassroots. This group represents 50-75 million of China’s Internet users.