Josh S Peters

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Search and Social Weekly (1.6)

Josh S Peters

This week we have an in depth look at Facebook Groups, a massive list of content marketing resources, a huge list of Facebook lists, some great newsjacks of the Super Bowl power outage, a framework for search and social, and several more great articles. Now, Pages have replaced traditional groups. ”) But no more. Your website.

YouTube 220
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The Convergence of Search and Social Part 3 – SEO

Josh S Peters

Over the years it has changed dramatically and now we have social media activity influencing search results in all of the major search engines. Not for everyone, but for the specific group of people who find you and your product interesting and worth their time. We humans look for keywords that interest us in our social feeds.

SEO 166
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The Ukrainian visitors and back to blogging

Josh S Peters

A couple weeks ago (about a month now) I had the tremendous opportunity to speak to a group of people visiting from another country, Ukraine to be exact , and it was phenomenal. They were a very active and interested group to speak with and it was a ton of fun.

Lijit 105
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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

The key is to always start with the goals, then the customer behavior, and then the content followed by SEO optimization and social activation being amplified by paid methods as necessary. Check out Forums, wikis, groups, blogs, etc. Simple Search And Social Strategy Framework. Participate. Don’t use paid as s crutch.

Strategy 186
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Social media and the outdoors? Only at the ORSM09!

Josh S Peters

I had a chance to sit down and talk to their marketing coordinator David Schott and it was an all around phenomenal conversation and what prompted it was the way they were promoting their social network for active people and fans of Keen. Second is TWEET! Your twitter profile has been dormant for a bit too long.

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Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

With FaceBook you will want to befriend your fans on your profile (if done for your personal business & not a corporate one) and when you add them create a group that is just for your fans so you can easily look at just their updates and interact with your fans. You shouldn’t stop at just your fan page and profile though.

Campaign 105
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The GAP, ROI, and Awareness

Josh S Peters

This activity can (and usually is) driven by ROI and when started can have a projected ROI that is based on previous activities (unless it’s your first go, then no projected… this is important for later in the post). Even there, the majority of the links they sent out directed people to the FaceBook group.

ROI 100