Direct Marketing Observations

NOVEMBER 20, 2013

Case in point, this morning I came across an interview with Erich Joachimsthaler, a former Harvard professor, author of over 40 articles & two books on brand strategy and the CEO of Vivaldi Partners Group. That is, the comeback campaign sought to activate loyalists and fans through various efforts on social networks.

Loyalty 226

Loyalty B2B Metrics Curation 226

Direct Marketing Observations

SEPTEMBER 30, 2010

What struck me about this group, was how little they knew and how little really had an impact on their day to day jobs. Social media either did not figure into their day to day activities or was restricted so much-what was the point? Now back to the other group. What struck me about Toby and Geoff?

Web 2.0 122

Web 2.0 B2B Social Media Groups 122

Direct Marketing Observations

FEBRUARY 17, 2012

Brian Solis from Altimeter Group used the term empathetic business models in a recent blog post titled, A Critical Path for Customer Relevance, Part 1 , and though it sounds good and I would like for all businesses to “be” that in the end. If the two are out of reach of each other, they are unable to activate their powers.

Buy 143

Buy Activities Education Groups 143

Direct Marketing Observations

AUGUST 13, 2010

That if they had their druthers, they would outsource their social media activities. To outsource your social media activities. The sexy term might be aggregating activities. I think that more and more people or companies are doing it (outsourcing their social activities) than you think. But is that really wise?

Social Media 180

Social Media Aggregator Activities Fashion 180

Direct Marketing Observations

MARCH 21, 2016

This might be the part that musicians will hate to hear, but they can help their causes more by becoming more actively active, is that even a term? Technology and social media can and could help and does help, to a certain extent, all those involved. But it can be better. Real quickly, how good was the music at GMF?

Social Media 100

Social Media Fashion Eventful Industry 100

Direct Marketing Observations

APRIL 19, 2010

Your children hang out in communities, both online and offline, and all of those communities have their own sets of things to do, their own sub cultures and their own cliques; and within those groups there is as well, unwritten rules and what not. They can build a website from scratch. If you have to shut it down-don’t feel guilty.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

MARCH 4, 2010

Fitfiend has a nice interface and seems to be a nice little community with a tag line stating, “fit, active, connected&#. I like this next site for a few reasons, not the least being that the it’s about support groups. Speaking of a great design and and even better premise or call to action, look at FitByFun.

Social Networking 177

Social Networking Exercises Sites iPhone 177