Buzz Marketing for Technology

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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1. What do they like?

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

So, don’t get paralyzed by the cross group challenges - move it forward and determine where the opportunities to improve customer experience are for what “you control&# and drive progress there - then fan out with your early successes. © 2008 Community Group Therapy. The advice isn’t wrong - but too simplistic.

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer. Activating brand advocates. Results : 5-9X ROI (based on revenue lift) by activating best brand advocates. Enlist them for your brand.

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5 Ways CMOs Can Master Their Online Customer Experience

Buzz Marketing for Technology

They’re using multiple devices simultaneously throughout their day and juggling dozens of activities at once. Better yet, it also satisfies all those internal groups that are clamoring for exposure on the website. Rule #3: Be in more than one place at a time. Consumers don’t just look for and buy products in one place.

Loyalty 243
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How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

A traditional way that strategic sales managers determine the priorities of a buyer or get a group of stakeholders that influences the buying decision aligned is usually a sequence of painful meetings in which salespeople interrogate their prospects. I want to bring in the key players into the room.

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Work Literacy

Buzz Marketing for Technology

Main My Page Members Forum Videos Photos Groups Events. Check out the weekly activities by clicking on one of the links to activities in the box to the right. Check out the weekly activities by clicking on one of the links to activities in the box to the right. Each week a new set of activities will be posted.

Web 2.0 206
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Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

Segmentation sifts through the data to find discrete groups of people with similar traits and/or interests, who can then be targeted and tested with relevant content based on site activity. Product recommendations and other offers are then provided based on what the various groups are most likely to purchase.

Retail 202