Adam Cohen

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Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

These models are built through survey data and can be the backbone of a sophisticated, integrated marketing program to identify, engage and activate those segments. Instagram, LinkedIn, Twitter and Pinterest all expanded their footprint across several demographic groups. 71% of internet users are on Facebook.

Data 100
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Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

These models are built through survey data and can be the backbone of a sophisticated, integrated marketing program to identify, engage and activate those segments. Instagram, LinkedIn, Twitter and Pinterest all expanded their footprint across several demographic groups. 71% of internet users are on Facebook.

Data 100
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts?

Research 265
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Micromarketing: Relationship Marketing Through Advocacy

Adam Cohen

What also appealed about Greg’s book is that it read just like my Tweetdeck group of smart minds in the biz: Shel Israel, Scott Monty, Steve Garfield, Susan Reynolds, David Armano, Chris Brogan, Stacy Debroff, Katja Presnal, and Shiv Singh all come up in various forms, to name just a few respected folks that caught my eye.

Marketing 210