Mindjumpers

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Facebook Growth in Numbers

Mindjumpers

The number of monthly active users has more or less stagnated and has only grown 23%. Facebook seems to put more and more focus on content, especially with the new news feed , which is still in the process of being rolled out to users as well as the launch of Home. The new news feed gives Facebook room for more engagement potential.

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Facebook Launches New Ad Format: Sponsored Story

Mindjumpers

Tweet Facebook launches a new ad format called Sponsored Story, which basically turns friends’ activities such as likes and checkins into promoted content for a brand. This kind of advertising is fit for a platform like Facebook, where brands can benefit from the users’ social activity and turn it into word-of-mouth.

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Watch Out – The Apps Are Coming!

Mindjumpers

Your activity is then shared to your Facebook profile, so that your network for instance can see that you ‘liked’ a movie on imdb.com. With all of these new stories and activities constantly being created, one can only imagine how the news feed and ticker will look like. How to Improve Your News Feed Ranking on Facebook.

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How to Adjust to Facebook’s Changes in the EdgeRank Algorithm

Mindjumpers

In response to an e-mail from EdgeRank Cracker , a Facebook Ad Rep wrote: “We’re continually optimizing News Feed to ensure the most relevant experience for our users. According to the Facebook Ad Rep: “Posts that are more likely to be engaging tend to appear higher in feed. Monitor your industry’s influencers/leaders.

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How To Create Offers On Facebook

Mindjumpers

If you are managing a business page, Offers is a good way to combine online with offline activities and to directly engage customers in your products and services. The users who have liked your page then see the offer in their news feed. The offers therefore normally spread through the users’ news feed as they are being claimed.

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Instagram’s New Algorithm – What You Need to Know

Mindjumpers

It begins with co-founders Mike Krieger and Kevin Systrom explaining that “on average, people miss about 70% of the posts in their Instagram feed” , which may be alarming to some. Facebook’s introduction of its algorithm, which was due to extraordinary growth , was a much-needed overhaul of the News Feed.

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EdgeRank Is Still Valid According to Study

Mindjumpers

However, the algorithm EdgeRank seems to be a very good starting point for understanding the secret deciding what gets the highest ranking in your fans’ and their friends’ news feed. To sum up for those of you who don’t breath EdgeRank through the office air everyday: Time : The newer the post, the better the visibility in the news feed.

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