article thumbnail

How to Create an App Activity Custom Audience for Facebook Ads Targeting

Jon Loomer

There are numerous ways that you can run Facebook ads to reach those who have engaged with your business or assets. App Activity Custom Audiences allow you to reach and re-engage those who engaged with your game or app. In order to take advantage of these audiences, you’ll first need to register your app with Facebook.

article thumbnail

Where Are Facebook Conversion Events Firing?

Jon Loomer

You can easily view where Facebook conversion events are firing by domain and URL. Under your pixel activity overview (the default view of your pixel), expand the event you want to break down. Next, let’s change that dropdown to URLs. This is a great summary of how many events you’re getting by URL.

Eventful 185
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create an App Activity Custom Audience for Facebook Ads Targeting

Jon Loomer

There are numerous ways that you can run Facebook ads to reach those who have engaged with your business or assets. App Activity Custom Audiences allow you to reach and re-engage those who engaged with your game or app. In order to take advantage of these audiences, you’ll first need to register your app with Facebook.

article thumbnail

Ways That I Use Facebook Website Custom Audiences Based on Specific Pages

Jon Loomer

I’ve always used the URL, and I think it’s because I was creating these audiences before I started using events. I can create an audience of people who viewed any page of my website that includes “pixel” in the URL. It was an old habit. I use these audiences for both targeting and exclusion purposes.

URL 198
article thumbnail

How I Use Facebook Custom Conversions for Reporting and Optimization

Jon Loomer

I wrote recently about the role of custom conversions in your Facebook advertising. I was comfortable creating audiences based on URLs, so that’s how I created some of my custom conversions. So, I usually create these particular custom conversions based on the confirmation page URL. There’s really no excuse.

article thumbnail

Facebook Pixel Events and Custom Conversions: Best Practices

Jon Loomer

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization. Dynamic ads.

Eventful 209
article thumbnail

Facebook Custom Conversions: The Ultimate Guide

Jon Loomer

You have the Facebook pixel. Do you know how to use Facebook Custom Conversions? The options that appear under Standard Events will rely on the events Facebook finds on your website. We’ll have options of URL, Referring Domain, and Event Parameters. Personally, I have doubts about Facebook doing this automatically.