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22 influencer marketing statistics to guide your brand’s strategy in 2023

Sprout Social

To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories. YouTube came in second at 70% and Facebook in third at 45%. Influencer marketing advertising statistics Social media advertising is also a big part of influencer marketing.

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The social media video statistics marketers need to know for 2022

Sprout Social

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics. Anyone who’s scrolled through Facebook, Instagram or Twitter recently (let’s be honest, who hasn’t?) landscape).

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Social Networking Stats: Facebook Tops 1.32 Billion Monthly Active Users, #RLTM Scoreboard

The Realtime Report

Facebook: 1.32 billion monthly active users. via Facebook. Twitter: 255 million monthly active users. Qzone: 599 million monthly active users. Google Plus: 343 million monthly active users. Instagram: 200 million monthly active users. Facebook Tops 1.32 Billion Monthly Active Users.

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29 Employee Advocacy Statistics for 2022

Oktopost

In this piece, we’ve compiled a list of compelling employee advocacy statistics that make the case for implementing your own employee advocacy program. Jump to a section: Top Employee Advocacy Statistics. Statistics on Social Selling and Thought Leadership. Statistics on Employer Branding and Talent Acquisition.

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Social Networking Stats: Active Usage Drops For Facebook and Twitter, #RLTM Scoreboard

The Realtime Report

Facebook: 1.23 billion monthly active users. via Facebook. Twitter: 255 million monthly active users. Qzone: 599 million monthly active users. Google Plus: 343 million monthly active users. Active Usage Drops For Facebook and Twitter. LinkedIn and Twitter’s active usage dropped 3%.

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23 YouTube Statistics That Matter to Marketers in 2020

Hootsuite

YouTube user statistics. YouTube usage statistics. YouTube for business statistics. YouTube advertising statistics. YouTube user statistics. That’s more than Facebook (69% of American adults). When Pew Research looked at activity on popular channels (i.e., YouTube usage statistics. use YouTube.

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3 Social Media Statistics to Consider in 2020 Strategies

Ignite Social Media

Here are three social media statistics for 2020 that you’ll want to consider when mapping out your strategy. . As Gen Z enters the workforce, their buying power will increase, making them a potential key target for brands to reach and activate. Gen Z will account for 32% of the global population by 2020. Want to take a deeper dive?