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HubSpot vs. Marketo: Which is Better?

Oktopost

Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? HubSpot vs. Marketo: Which Capabilities Should You Expect? HubSpot Community.

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How a social media consultant can help your business

Sherrilynne Starkie

The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog. Facebook Blueprint certification and Twitter Flight School demonstrate mastery in major social networks.

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Making Social Engagement Data Work for You: How to Nurture Leads Effectively

Oktopost

But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? The Definitive Guide to Social Engagement Data Inside of Hubspot. Use these guides to incorporate social engagement data into your lead nurturing: Marketo. Meet Jennifer.

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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

This brand is active on YouTube and uses the platform to present prospects with high-quality educational content. For starters, it has more than 2 billion monthly active users. Plus, it actively shortens the sales cycle, ensuring prospects land on the content/product pages that correlate to what they intend to do.

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How to Find Your Audience on Social Media

Social Media Strategies Summit

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” That way, you know how many people you can reach who are actively interested in your product or service, which helps you gauge the success of your campaigns.

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Top B2B Brands on Social Media

Social Media Strategies Summit

This is likely due to the fact that decision makers across industries are active on social media. In fact, 84% of C-level and VP-level buyers are influenced by social media, with many spending about 760 minutes a week on Facebook. 1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook.

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10 social media monitoring tools to inform your campaigns

Sprout Social

Despite the name, “monitoring” is not a passive activity. This is especially true if you’re active on multiple networks. But doing so is easier said than done when you’re trying to track activity across multiple platforms. More importantly , brands must react to all of the above. The problem? Agorapulse.

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