Small Business Mavericks

AUGUST 19, 2011

Business people like to criticize social media websites like Facebook and Twitter for being time killers. After all, even business people – busy ones too – allow for social activities. And social activities can also carry business benefits. Who’s fault is that? You know the ones.

Questions 156

Questions Survey Facebook Activities 156

Small Business Mavericks

AUGUST 2, 2011

A new study shows that only 15% of the fans on an average Facebook page are actually local to the town where the business is located. How the Facebook page is being promoted by its owner. But I think it’s important to consider how a Facebook page is being promoted. Are you happy with your Facebook fan page?

Facebook 101

Facebook Study Activities Marketing 101

Small Business Mavericks

SEPTEMBER 22, 2011

Keep in mind, we’re talking about Facebook here. The world is anxiously awaiting Facebook’s announcement, which is supposed to happen today. But I thought Facebook already revolutionized social media. And Facebook has already introduced new changes this week: Subscribe features. Real-time friend activity.

Social Media 87

Social Media Facebook Activities Features 87

Small Business Mavericks

JANUARY 17, 2018

Even with the occasional misstep giving them a black eye, Facebook gives PHCE residential service providers access to more than 2 billion monthly users. Many businesses try Facebook ads and see no results. This is proof that advertising with Facebook is a powerful and cost-effective advertising vehicle. Beyond the boost.

Facebook 70

Facebook Advertising Features Activities 70

Small Business Mavericks

JANUARY 27, 2012

There is an interesting article on The Next Web highlighting the demise of local social media due to the dominance of Facebook. Where Facebook is all about gaining as many followers as possible, LinkedIn is more about connecting on a professional basis – the heart of networking for small business. admittedly big markets.

Small Business 98

Small Business LinkedIn Twitter Facebook 98

Small Business Mavericks

FEBRUARY 15, 2011

Tweeting Can Lead To Short-Term Traffic Gains » Facebook Changes Page Layout Features It used to be that Facebook fan pages weren’t allowed to interact with other pages or with Facebook profile walls. You can interact with others on Facebook as your branded Facebook page. Can you say “Pages Ahoy!?&#

Small Business 87

Small Business Features Facebook Case Study 87

Small Business Mavericks

MARCH 18, 2014

Some of your target audience may be active on Pinterest but none of the other networks. Some may be active on Google+ and Twitter. Others may stick to Facebook. Hashtags present a unique opportunity for online marketers. Suppose you sell yellow widgets.

Hashtag 101

Hashtag Widget How To Social Networking 101

Small Business Mavericks

JULY 30, 2011

Remember when Facebook first opened up personal domain names? If you’ve noticed that your profile pages on your most active social networks rank highly for your name, then I expect that your HubPages subdomain will rank well for your name as well. You could get your own name and it was on a first-come, first-serve basis.

Hubpages 173

Hubpages Domain Name Reputation Social Networking 173

Small Business Mavericks

AUGUST 11, 2011

It’s been measuring the activity on Twitter, Facebook, and LinkedIn for some time now. It will soon add Google+, Facebook pages, Yelp, Posterous, WordPress.com, and Quora as networks that it tracks for its users. In all, Klout is now measuring your influence across ten different social networks.

Klout 173

Klout Picasa Influencer Social Media 173

Small Business Mavericks

JULY 21, 2011

Even if you don’t use Klout but are active in social media, you might have heard the term. If the 20 most active followers you have average 10 followers each, then that’s a true reach of 200 (20 X 10). Klout users will recognize the metric known as “true reach.&# But what does it mean?

Klout 161

Klout Metrics Social Media Activities 161

Small Business Mavericks

MAY 28, 2013

Frank Reed highlights the value that small business owners place on various social networks, including Google+, Facebook, and LinkedIn. Interestingly, more small business owners see value in Facebook, Twitter, LinkedIn, blogging, and YouTube than in Google+. Google+ is almost two years old. This is head-scratching.

Google 101

Google Engineering Small Business Forums 101

Small Business Mavericks

FEBRUARY 28, 2013

If you are active on Twitter and have a loyal local following, why not invite them to a Tweetup? Facebook-Foursquare – Everyone’s on Facebook, right? Hopefully, you’ve organized your Facebook friends into lists and one of those lists is your local friends. Invite them to join you.

Foursquare 87

Foursquare Social Networking Google Hosting 87

Small Business Mavericks

JANUARY 10, 2012

I see ‘gurus’ insisting that every online business should be active on Facebook, Twitter, YouTube, and, in some instances, specialist social media sites such as LinkedIn. Add in a blog and you have a fairly active social media approach.

Social Media 105

Social Media Marketing Small Business Discount 105

Small Business Mavericks

JANUARY 16, 2013

Both of these applications allow you to monitor and manage social media – including Twitter, Facebook, LinkedIn, etc. Niche forums are great places to go when you want to see how active your competition is in your space. Listening is a very important intelligence activity. – and organize information more easily.

Tweetdeck 101

Tweetdeck Klout Google Reader HootSuite 101

Small Business Mavericks

JANUARY 22, 2012

General Electric went a step further with a contest that involved photos uploaded to Instagram, then shared to Facebook for voting. Photos and the instant sharing of photos may well be one of the major activities by users over the next twelve months. They then featured those photos through a collage on their website for all to see.

Social Media 110

Social Media Fashion Instagram Trends 110

Small Business Mavericks

JUNE 19, 2015

A post on Facebook from So-and-So that leads to an interesting article about an important topic related to your business leads to another interesting article about a similar-but-unrelated topic. But don’t spend time on Facebook when you should be networking on LinkedIn. This is very important. Check into 2 or 3 groups.

Social Media 70

Social Media Social Networking Small Business LinkedIn 70

Small Business Mavericks

JUNE 19, 2015

A post on Facebook from So-and-So that leads to an interesting article about an important topic related to your business leads to another interesting article about a similar-but-unrelated topic. But don’t spend time on Facebook when you should be networking on LinkedIn. This is very important. Check into 2 or 3 groups.

Social Media 70

Social Media Social Networking Small Business LinkedIn 70

Small Business Mavericks

MARCH 6, 2014

One of the big benefits to being active on social media is the proof of your reputation. When customers tell their Facebook friends about their experience with your company, that’s social proof. It’s called social proof and it’s powerful. Here’s a question: How much social proof do you need to be credible?

Klout 101

Klout Reputation Influencer Review 101

Small Business Mavericks

MAY 6, 2013

You are actively tweeting and retweeting. Facebook has friends lists. So you’ve set up a Twitter account and you’ve started following some people in your business niche. You’ve followed a few hashtags that you think provide good and useful information. You are involved, engaged, and having fun. Google+ has circles.

List 110

List Twitter Reputation Hashtag 110

Small Business Mavericks

SEPTEMBER 11, 2015

Instead of allowing yourself to get sidetracked by pictures of cats, set a time limit on your social media activities. These can be unique special offers available only for users of Twitter or a discount for anyone who likes your Facebook page. Set yourself a time limit – Social media can be distracting.

Social Media 70

Social Media Marketing Discount Engagement 70

Small Business Mavericks

SEPTEMBER 11, 2015

Instead of allowing yourself to get sidetracked by pictures of cats, set a time limit on your social media activities. These can be unique special offers available only for users of Twitter or a discount for anyone who likes your Facebook page. Set yourself a time limit – Social media can be distracting.

Social Media 70

Social Media Marketing Discount Engagement 70

Small Business Mavericks

OCTOBER 11, 2011

You can also use Facebook, which is very popular among bloggers – especially bloggers who are active on Facebook. If you are a WordPress user, then you know you don’t need to add a plug-in or application to encourage comments on your blog. WordPress has its own. But what if Google+ had a blog comment system?

Comments 98

Comments Google Disqus WordPress 98

Small Business Mavericks

SEPTEMBER 30, 2015

It’s good that you are active on social media, but how effective is your marketing? It’s not that there are right and wrong ways of marketing through social media sites like Facebook and Twitter, but you can be more effective with a few simple tweaks to your strategy. Make yourself an authority.

Social Media 70

Social Media HootSuite Energy Feed 70

Small Business Mavericks

SEPTEMBER 30, 2015

It’s good that you are active on social media, but how effective is your marketing? It’s not that there are right and wrong ways of marketing through social media sites like Facebook and Twitter, but you can be more effective with a few simple tweaks to your strategy. Make yourself an authority.

Social Media 70

Social Media HootSuite Energy Feed 70

Small Business Mavericks

MAY 11, 2015

The video of the anthem, Stronger Than That, has been viewed over 14,500 times on YouTube and 43,000 tmes on Facebook, and it ran on the big screen in NYC’s Times Square in March. Mayo Clinic’s investment in digital & content marketing represents about two thirds of their current activity, according to the article.

Health Care 70

Health Care Marketing Engineering Reputation 70

Small Business Mavericks

FEBRUARY 11, 2012

This can be in blog comments, writing guest posts, being active on forums related to your niche, and the obvious social media realms such as Facebook and Twitter. I’d like to add one more – being seen with your brand or logo. With the latter, it’s important to be seen away from your own pages.

Brands 101

Brands Tips Small Business Forums 101

Small Business Mavericks

FEBRUARY 23, 2011

You can do link building, focus on SEO, engage with your target audience through social media, specialize in Facebook, pay for clicks, or use a combination of all of the above or add some other channels into the mix as well. Proactive online reputation management is staying active. Is Link Buying Necessary?

Reputation 156

Reputation Case Study Press Release Small Business 156

Small Business Mavericks

DECEMBER 7, 2017

You may not have the budget for a bookkeeper—let alone a CFO—but you should invest in outsourcing your company’s accounting activities. Is figuring out Facebook and Instagram the best use of your time when you’re just starting out? Consider using a cloud-based accounting system like Intuit QuickBooks.

Small Business 70

Small Business Cost Banking Buy 70

Small Business Mavericks

MARCH 4, 2012

Those keywords could be the one factor that is keeping your business alive, so they require a lot SEO activity to keep them ranking highly. Be social – they say that 50% of online shoppers are logged into Facebook whilst shopping. You need to protect that list, and to constantly monitor those keywords in search results.

SEO 98

SEO URL Issues Price 98

Small Business Mavericks

MAY 11, 2011

You can link to your Twitter, Facebook, YouTube, LinkedIn, and other social sites around the Web from your About.Me But you can drive traffic to your profile page from your active social networks, which makes it a worthwhile starting place if you are just getting involved in Internet marketing. You can set up an About.Me profile page.

Small Business 150

Small Business Domain Name Case Study Press Release 150

Small Business Mavericks

JANUARY 11, 2012

Overlooking the offline world – it’s fine being social on sites like Facebook, however, are you just as amiable in person? A profile that was set up a year or two ago and never seen any activity may send a ‘lazy’ signal to potential customers.

Social Media 98

Social Media Engineering Sites Small Business 98

Small Business Mavericks

MARCH 31, 2012

Unless you live on social media sites like Facebook, and publish reams of content day after day, a blog is still the single most effective way to communicate with both current and potential customers. If you are active on social media sites, then you can publish links to your content encouraging readers to visit.

Small Business 107

Small Business WordPress SEO Publishing 107

Small Business Mavericks

AUGUST 19, 2015

In other words, if you are active on Twitter and Pinterest and you use both channels to generate leads and drive traffic back to your website, then you should measure the effectiveness of marketing through those channels. Furthermore, you can break down some of your marketing channels into subsets, or lower-level channels.

ROI 70

ROI Metrics Campaign Advertising 70

Small Business Mavericks

MAY 22, 2012

Some marketing experts now lean heavily towards social media, especially Facebook, Twitter and now Google+. Whilst I wouldn’t ignore SEO by any means, there is a lot to be said about attracting that 70% that comes from non-search activity. That may well be Facebook or Twitter. So how do you attract that traffic.

SEO 101

SEO Communities Reputation Forums 101

Small Business Mavericks

JANUARY 19, 2012

What is interesting is that different social media react on different days – for example, Saturday and Sunday are more fruitful for Facebook whilst Friday is the best day for re-tweets. When it comes to social interaction, knowing when you receive the most attention can help you fine tune your own activities.

SEO 107

SEO Compete Publishing Analytics 107