Sherrilynne Starkie

FEBRUARY 13, 2018

Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. Today, consultants identify potential partners whose social media activities add value. Few companies outsource all social media activity to agencies or consultants. But, its use is not limited to marketing.

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Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

FEBRUARY 8, 2018

Top Five: Facebook loses a million users. This week's top social media news featuring Twitter, Instagram and Facebook. Facebook loses a million users. For the first time ever, Facebook lost about a million daily active users in the US and Canada. Looking to strengthen influencer relations activity?

Facebook 45

Facebook Instagram Influencer Activities 45

Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. PLEASE LIKE MY FACEBOOK PAGE.

Blogger 389

Blogger Brands Technorati comScore 389

Sherrilynne Starkie

AUGUST 8, 2019

To access Creator Studio, you must have an Instagram business account, an Instagram creator account or a Facebook page. Will Facebook soon be reading our minds? Facebook has had a breakthrough in its plan to create a device that allows people to type just by thinking. I’m happy for this news!

News 186

News Instagram Social Media Retail 186

Sherrilynne Starkie

OCTOBER 25, 2012

Related posts: Facebook advertising facts. PLEASE LIKE MY FACEBOOK PAGE. Complete findings from the study can be found in a white paper titled The Social Media Payoff – Establishing the Missing Link Between Social Media and ROI. Social media in call centres. Wikipedia rules the waves. Click here to start to receive my newsletter.

Study 377

Study Social Media Wikipedia ROI 377

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. How Canadians use Social Media.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

SEPTEMBER 11, 2018

This week’s top five must-know news for marketing and communications professionals includes Facebook’s new ad capabilities, Twitter’s live audio broadcasts, Snapchat’s Spectacles V2, the Ottawa Senators’ owner’s PR offensive and Pinterest’s new milestones. — SS. — SS. .

Newsletter 170

Newsletter Team Twitter Features 170

Sherrilynne Starkie

MAY 23, 2018

This week's must-know news from the world of social media includes new features and functions from Instagram, Facebook Messenger, LinkedIn and Twitter. New reporting tools for Facebook Messenger. Previously, users could report Messenger conversations only through Facebook reporting tools or Messenger web. Follow List.

Klout 170

Klout Features Social Media Lithium 170

Sherrilynne Starkie

JANUARY 2, 2018

The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog. Facebook Blueprint certification and Twitter Flight School demonstrate mastery in major social networks. and more.

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Consultant Social Media Curata Sysomos 309

Sherrilynne Starkie

AUGUST 4, 2013

Facebook and Twitter were informing the friends and family of victims (often erroneously) of the unfolding disaster in real time — even publicly naming names of victims long before anything could be officially confirmed. “The Facebook communities appeared in droves, and charities began fundraising online before the night was through.

Social Media 334

Social Media Case Study Communities Social Media Management 334

Sherrilynne Starkie

AUGUST 22, 2018

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Facebook removes content from Russia and Iran. Some of this activity originated in Iran, and some originated in Russia.

News 150

News LinkedIn Instagram Upcoming 150

Sherrilynne Starkie

JANUARY 10, 2019

Must-know social media news for communicators and marketers for this week include new Stories innovations from Facebook and YouTube, insight on finance journalists, a new editor for a LGBTQ+ magazine and search innovations from Google. New CTA buttons for Facebook Page stories. Facebook stories are getting more useful for marketers.

Features 150

Features Social Media Survey YouTube 150

Sherrilynne Starkie

FEBRUARY 18, 2020

If earned media is not part of the mix, other activities will struggle to deliver the desired results. You try sharing it on social media and even run a few Facebook ads, but the results are short term and costly. Let’s imagine you have a company blog.

Fashion 409

Fashion News Report Review 409

Sherrilynne Starkie

JULY 19, 2013

It’s just good basic communications best practices, but you’d be amazed by how many companies and brands just keep on tweeting without linking that activity to organizational objectives. Those with between 500 to 2,500 followers will likely be active personal users, small companies or less active corporate or brand users.

Twitter 320

Twitter How To Social Networking Activities 320

Sherrilynne Starkie

AUGUST 20, 2012

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. The plan was that once we’d gained trust and confidence, we’d look at expanding activity across other social platforms. Still we can all learn from the experiment… Facebook’s secret groups.

Groups 337

Groups Groups Sports Notification 337

Sherrilynne Starkie

NOVEMBER 4, 2012

The controversy, fanned by blogger activity, lead to a heated local debate with NDP candidate Peggy Nash who said she wouldn’t support the digital copyright bill as it was written at that point in time. From then the movement grew: The Fair Copyright for Canada Facebook Group was launched in 2007 and soon had 90,000 members.

Committee 312

Committee Mashup Policies Wikipedia 312

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Eighty-four per cent of Canadians are on Facebook and almost 80 per cent use it daily. How Canadians use Social Media.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

AUGUST 13, 2012

Are passive terms larger than active ones? Here’s a word cloud (by Wordle) of my last three blog posts about Facebook: It would be handy to be able to suppress the word Facebook, because before the analysis even begins, we know the content is about Facebook. PLEASE LIKE MY FACEBOOK PAGE. Related articles.

Analysis 335

Analysis Wikipedia Social Capital Sentiment 335

Sherrilynne Starkie

FEBRUARY 13, 2012

Show host Shel Holtz wondered aloud if the creation of such social media dashboards will become common place among organizations active on the social Internet. VISIT MY FACEBOOK PAGE. A few months ago Rogers, the Canadian provider of wireless, cable TV, Internet and phone services, launched Social@Rogers (client). Related articles.

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Wireless Klout Module Directory 292

Sherrilynne Starkie

MAY 25, 2013

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. PLEASE LIKE MY FACEBOOK PAGE. It takes place next Saturday, June 1st at Algonquin College. Social Capital Ottawa. Related posts: Picking up an IABC Canada Silver Leaf Award.

Social Capital 300

Social Capital Conference Case Study Eventful 300

Sherrilynne Starkie

APRIL 24, 2018

Hootsuite Social Media Marketing Certification , Facebook BluePrint Certification and Twitter Flight School Certification are just some examples. Activities must align with corporate business goals and objectives. Social media success requires strategy and planning.

Social Media 210

Social Media Tools Skills HootSuite 210

Sherrilynne Starkie

JUNE 29, 2014

Pulse lets the user click through to the source of activity spikes and allows for quick annotation. PLEASE LIKE MY FACEBOOK PAGE. The eliminates the need to have someone watching feeds and hashtag trends all the time. Analysis of spikes. Volume spike analysis. This saves time and means easier reporting.no need for screenshots.

Sysomos 333

Sysomos Analytics Tools Radian6 333

Sherrilynne Starkie

MARCH 24, 2012

Social networking: the most popular online activity worldwide. VISIT MY FACEBOOK PAGE. The new terms go into effect on April 6, 2012 and should go some way to addressing the network’s critics. Related posts: Content marketing is king. Search plus your world. Click here to start to receive my newsletter. Related articles.

Wikipedia 289

Wikipedia API Policies Privacy 289

Sherrilynne Starkie

JULY 3, 2012

Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here. PLEASE LIKE MY FACEBOOK PAGE. This one-day conference is “must attend” for social media enthusiasts and newbies alike. My social capital in Ottawa. Related articles.

Social Capital 278

Social Capital Conference Community building Newsletter 278

Sherrilynne Starkie

MARCH 14, 2015

Most activity and conversation is posted publically for anyone to see and this access is what makes Twitter engaging and useful. PLEASE LIKE MY FACEBOOK PAGE. Twitter says that users can create groups in just a few taps and when someone is added to a group, he or she will receive a notification. Photo from #unfinishedbusiness.

Conversation 150

Conversation Twitter Instant Messaging Compete 150

Sherrilynne Starkie

NOVEMBER 7, 2012

You’ll be seeing more of those kinds of activities,” he said. PLEASE LIKE MY FACEBOOK PAGE. “Despite some of the drawbacks, Twitter is great way to announce news and to crowd source public opinion. Reposted from Thornley Fallis Communications. Related posts: Twitter’s Biz Stone speaks. Psychology of social networking.

Press Release 377

Press Release Authentication Newsletter Twitter 377

Sherrilynne Starkie

AUGUST 27, 2018

The resumes I see that have Google AdWords , Facebook Blueprint , Hootsuite Academy or similar accreditation are much more likely to make the first cut. As a recruiter, I look for certifications from those technology companies that drive the internet (think Google, Facebook, Twitter, LinkedIn, and Hootsuite).

Industry 170

Industry Social Media Training HootSuite 170

Sherrilynne Starkie

MARCH 8, 2015

But marketing communications professionals need to use more relevant metrics to accurately evaluate digital communications activity. PLEASE LIKE MY FACEBOOK PAGE. Indeed, Twitter needs to clear out the deadwood. At Thornley Fallis we believe tracking resonance makes more sense. Related posts: How to be smart on Twitter.

Twitter 150

Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

APRIL 4, 2019

If one thing is true of Facebook marketing, it’s that change is constant. Facebook is updating how it measures ad relevance, for example. Facebook is replacing this value score with three new relevance metrics. Facebook’s Ad Manager provides an indication of an ad’s potential reach prior to rollout. Contact us today.

Metrics 199

Metrics Facebook Compete Examples 199

Sherrilynne Starkie

APRIL 20, 2013

In representing a police service, Twitter activity is bounded by laws and regulations, and the protection of confidential information is imperative. PLEASE LIKE MY FACEBOOK PAGE. I would tweet, ‘we are arresting someone for a criminal act, please let the police do their job and the protest can continue’.”. The cost of PR.

Social Media 320

Social Media Hashtag Eventful Journal 320

Sherrilynne Starkie

FEBRUARY 28, 2019

In this week’s Top 5 social media news for marketing and communications professionals we highlight new Google video display ads, a Forrester Research report on future digital marketing spend, TikTok’s FTC fine, Quora and potential Facebook regulation in the UK. The post Top Five: Should Facebook be regulated? — SS.

Facebook 150

Facebook Committee Sports YouTube 150

Sherrilynne Starkie

NOVEMBER 15, 2018

The top five must-know social media news stories of the week feature a Google’s new app for small businesses, LinkedIn’s Top Voices list, Facebook welcoming in French regulators, Pinterest’s UX improvements and Instagram’s new time tracking feature. French Regulators Will ‘Embed’ With Facebook.

News 150

News Social Media Health Care LinkedIn 150

Sherrilynne Starkie

JANUARY 20, 2020

And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. For example, you might publish thought leadership articles on your blog, produce a podcast or go ‘live’ on Facebook.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

JULY 4, 2018

Top 5 must know social media news including Twitter automation, Facebook transparency, Instagram soundtracks, Google Analytics videos, and Snapchat's tennis lens. Facebook increases transparency for Ads and Pages. Facebook has introduced two new features to give users more information about Facebook marketers.

Analytics 170

Analytics Instagram Analysis Library 170

Sherrilynne Starkie

JANUARY 8, 2018

Facebook users spend 3x more time watching live video than traditional video. Project plans, timelines, resources and budgets, activity reports, program evaluation. Facebook, Twitter, LinkedIn, Google Ads, native ads, Outbrain and more. Facebook, Twitter, Instagram, LinkedIn, SnapChat, Pinterest and more.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

MAY 4, 2012

This is my most-answered Facebook question ever posed with 57 people taking the time to register a vote. Perhaps surprising, Facebook! It can be pretty lonely there with little activity or real engagement. The fact that Facebook users named it so often is a bit of a shock. VISIT MY FACEBOOK PAGE. Path: the sequel.

Social Networking 334

Social Networking Exercises LinkedIn ROI 334

Sherrilynne Starkie

MARCH 8, 2014

Do you post a Facebook update or pin a photo and wait to see if someone likes it or repins it. While this can provide a superficial indication of what content gains traction in social media, it does not provide enough insight to determine the return on investment (ROI) of marketing activity. Pinterest leads Facebook in retail.

Analytics 294

Analytics Content Marketing Wikipedia 294