Direct Marketing Observations

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What Twitter could learn from Facebook Deals

Direct Marketing Observations

I know that the comparisons between Facebook and Twitter are not justified. Facebook is really about developing deeper relationships with friends and family whereas Twitter is more about sharing and consuming information with people in a quick and easy fashion. Why did Facebook create Places?

Twitter 183
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How are Those 2022 Predictions Working Out?

Direct Marketing Observations

It’s not just Twitter and Facebook anymore either. It’s all about daily active users or DAUs and monthly active users or MAUs. This isn’t as much a prediction as it is an acknowledgment that people search whether it’s via Google or via Facebook. It’s simple. Users speak with their actions and their words.

B2B 112
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Some Social Tools You Should Know About

Direct Marketing Observations

Conversocial.com helps users manage customer service at scale on Facebook and Twitter. UserVoice creates engaging survey forms on Facebook and other sites to solicit feedback from fans and visitors. Inside View gives users an aggregate view of the social presence and activity of a company.

Tools 215
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On Trust and Children in Social Networks

Direct Marketing Observations

So I’m at my 12 year old daughter’s softball game last Friday night and as the game is concluding I reach for my cellphone and I see a text from my wife it reads: Your daughter is on Facebook&# ? The first words out of her mouth are that her sister Terry tried to “Friend&# my daughter on Facebook. I text back.

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Brands are still not taking Twitter Seriously

Direct Marketing Observations

Specifically the Twitter and Facebook icons. Meanwhile they have over 200,000 fans on Facebook. Weave your Twitter activity into your daily routine the way you check email dozens of times per day. Twitter is free and Facebook is free and the barriers of entry and engagement are absurdly low. I’m not nitpicking.

Twitter 223
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The Reality of Social Currency

Direct Marketing Observations

That is, the comeback campaign sought to activate loyalists and fans through various efforts on social networks. It has about 650,000 likes on Facebook, compare this to more than 17 million for Nutella and 34 million for Oreo for example. Joachimsthaler: Don’t be misled by social media metrics, likes, fans, and followers.

Loyalty 226
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The Enterprise Conundrum-Adapt, Adopt or Do Nothing?

Direct Marketing Observations

Social media either did not figure into their day to day activities or was restricted so much-what was the point? For them, social media activities consisted of basically going on to Facebook and either doing a status update or reading others. What struck me about Toby and Geoff? Now back to the other group. Or reality?

Web 2.0 122