Dave Fleet

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Facebook Strategies: Content Over Creative

Dave Fleet

Tweet Are you focusing your Facebook investment in the right place? As Jay notes, this means that a lot of effort which is expended on customizing fan pages on Facebook is, frankly, wasted. As Jay notes, this means that a lot of effort which is expended on customizing fan pages on Facebook is, frankly, wasted. and 8:00 p.m.

Strategy 410
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Facebook Timeline for Brands: Curation and Palpitation

Dave Fleet

Lots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives. The usual suspects have already released their pieces on how to prepare for Facebook Timelines. In short, the launch of Facebook Timelines for your brand means you need to integrate.

Curation 389
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Facebook Commenting Platform: Pros and Cons For Businesses

Dave Fleet

Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Facebook’s Comment Box plugin. Comments from people in your social graph, highly-liked comments and active threads rise to the top; those flagged as spam fall to the bottom.

Comments 388
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Do Facebook Fans Really “Like” You?

Dave Fleet

One of those touched on an interesting question: If someone “likes&# your company on Facebook but hasn’t tried your product, what is that worth? On one hand, you could point to reports showing a correlation between Facebook fans and higher spending on products they “like.&# Tags: facebook. What do you think?

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How Will Social Captchas Affect Facebook Connections?

Dave Fleet

Facebook is experimenting with enhancing security around user accounts through a socially-enabled login process. This new mechanism, PC Magazine tells us , will only be shown if Facebook detects unusual activity on your account (for example, logging in in one place then logging in a thousand miles away shortly thereafter).

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How To Engage On Sites Using Facebook’s New Commenting Plugin

Dave Fleet

Facebook recently introduced a new version of its Facebook Comment Box Plugin , allowing website owners to integrate their commenting functionality with their Facebook presence. We’ve already looked at the pros and cons of the Facebook commenting plugin for businesses considering implementing the plugin on their sites.

Sites 370
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Presentation: The Power of Loyalty in Social Media

Dave Fleet

I focused on several insights: Social media is a two-way channel, but over the last ten years social media marketers have increasingly shifted to focus activities on one-way interruption – applying old techniques to new channels, which is exacerbated by updates on networks like Facebook.

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