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How to Create an App Activity Custom Audience for Facebook Ads Targeting

Jon Loomer

There are numerous ways that you can run Facebook ads to reach those who have engaged with your business or assets. App Activity Custom Audiences allow you to reach and re-engage those who engaged with your game or app. In order to take advantage of these audiences, you’ll first need to register your app with Facebook.

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Off-Facebook Activity Launching October 1st

Ignite Social Media

Source: Facebook. The off-Facebook Activity tool , also known as “Clear History”, will be launching in the United States on October 1 st. What is Off-Facebook Activity? Users will be able to see a list of websites that have sent information through Facebook through business tools, the Pixel or Facebook Login.

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Facebook Posts Strong Revenue Result, But Daily Active Usage is Stalling in Key Markets

Social Media Today

The numbers show that Facebook continues to go from strength to strength, but its daily active usage numbers are slowing in some markets,

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Facebook Is Testing Longer-Lasting Stories, With an Option to Keep Stories Active for 3 Days

Social Media Today

Facebook is testing a new option which would enable you to keep your Facebook Stories active for longer than the current 24-hour expiry period.

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Facebook's Testing a New Option Which Would Connect Brand Loyalty Programs to In-App Activity

Social Media Today

Facebook recently launched a new program which enables users to connect their brand loyalty programs to their Facebook activity, adding a new way for brands to incentivize engagement.

Loyalty 202
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Facebook Adds New Shipping Options to Marketplace Facilitating More eCommerce Activity

Social Media Today

Shipping will enable Marketplace sellers to reach a wider audience, which could also help to fuel Facebook's broader eCommerce ambitions.

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FTC Launches Lawsuit Against Facebook Over Antitrust Activity

Social Media Today

The FTC has launched a new antitrust suit against Facebook, which could lead to the break-up of Zuckerberg's social empire.