Update Your Segmentation Model With Social Data Before It’s Too Late
Adam Cohen
JANUARY 13, 2015
These models are built through survey data and can be the backbone of a sophisticated, integrated marketing program to identify, engage and activate those segments. For the first time, more than half of all online adults 65 and older (56%) use Facebook. 71% of internet users are on Facebook. This represents 31% of all seniors.
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