Adam Cohen

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Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

These models are built through survey data and can be the backbone of a sophisticated, integrated marketing program to identify, engage and activate those segments. For the first time, more than half of all online adults 65 and older (56%) use Facebook. 71% of internet users are on Facebook. This represents 31% of all seniors.

Data 100
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Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

These models are built through survey data and can be the backbone of a sophisticated, integrated marketing program to identify, engage and activate those segments. For the first time, more than half of all online adults 65 and older (56%) use Facebook. 71% of internet users are on Facebook. This represents 31% of all seniors.

Data 100
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Twitter Badges For Brands Who Want to Avoid Narcissism

Adam Cohen

While Facebook is mailing signs to businesses, I’m pretty sure no one is helping them understand Twitter – for free anyways. Companies can ultimately activate that engagement by providing value first and asking for help in return. Share this on Facebook. After all, Twitter is for narcissists , right? Tweet This!

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Interview: EMC Does Social Media From The Inside Out

Adam Cohen

We’re proud to share that the EMC|ONE community consists of over 30k active members while our overall employee population is around 48k. That 30k is active members, so it’s safe to assume the vast majority of the delta are passive consumers. Photo credit: Facebook Tweet.

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Social Media Chat Tuesday, July 21st

Adam Cohen

Recent posts The Digital Five Tool Player Making the Leap: Why Companies Struggle with Social Media On Beyond Snake Oil Twitter Badges For Brands Who Want to Avoid Narcissism Social Media Chat Tuesday, July 21st I Will Not Write About Old Spice 10 Reasons Market Research is Critical to Social Media Recent Comments Powered by Disqus Facebook Activity (..)

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The Digital Five Tool Player

Adam Cohen

Social media is providing new tools, technologies and techniques to identify, engage and activate. Share this on Facebook. It’s more than just market research , it’s the practical application of it. Understanding of Conversational Technology. Brand Fusion: Creative, Search and Media (4). Social Media Does Not Exist (17).

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I Will Not Write About Old Spice

Adam Cohen

Recent posts The Digital Five Tool Player Making the Leap: Why Companies Struggle with Social Media On Beyond Snake Oil Twitter Badges For Brands Who Want to Avoid Narcissism Social Media Chat Tuesday, July 21st I Will Not Write About Old Spice 10 Reasons Market Research is Critical to Social Media Recent Comments Powered by Disqus Facebook Activity (..)

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