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10 Examples of Brands Leading the Way with NFTs

Social Media Strategies Summit

If you’re going to add NFTs to your marketing mix, do it in a way that aligns with your current activity. For ease of access, it created a vanity URL — Budweiser.com/nft — for customers to purchase tokens with Ethereum, Bitcoin, or credit cards. Otherwise, you run the risk of it coming across as inauthentic. Coca-Cola got this right.

Examples 177
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Differences Between Custom Events and Custom Conversions

Jon Loomer

Examples of standard events include Purchase, Lead, Search, Add to Cart, Initiate Checkout, and Complete Registration. An example is when your goal is to drive quality traffic to your website (without a purchase or lead as an immediate goal). Custom conversions are built using rules based on URL or the event fired.

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Where Are Facebook Conversion Events Firing?

Jon Loomer

You can easily view where Facebook conversion events are firing by domain and URL. Let’s take a closer look at where this information is found and examples of how it’s so useful… Event Breakdown. Under your pixel activity overview (the default view of your pixel), expand the event you want to break down.

Eventful 180
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Ways That I Use Facebook Website Custom Audiences Based on Specific Pages

Jon Loomer

But, I wanted to give you some examples of how I use the approach to create audiences for people who visit specific pages or websites. I’ve always used the URL, and I think it’s because I was creating these audiences before I started using events. Let’s provide an example. It was an old habit.

URL 196
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How I Use Facebook Custom Conversions for Reporting and Optimization

Jon Loomer

Today, I want to provide some specific examples of how I use them. They allow you to map standard and custom events with parameters to better track how many purchases of a specific product, for example, resulted from your ad. So, I usually create these particular custom conversions based on the confirmation page URL.

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Are Ads Manager Results Too Good to Be True?

Jon Loomer

Real-World Validation This is the most obvious example of Ads Manager results that are too good to be true. Let’s use a couple of examples. Unfortunately (or luckily), I don’t have an example of that to show you. Within the same View Details screen from the Event Overview tab, go to Event Breakdown and select URLs.

Report 174
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How to Test Meta Conversion Events

Jon Loomer

For example, Purchase or CompleteRegistration fires when the initial button is pushed. Enter the URL of a page where this event will occur and click “Open Website.” You can choose which types of events and activity details appear from the dropdown on the right. Is the event firing on the wrong page?

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