Sprout Social

MARCH 12, 2024

The dawn of social media activism—from #OccupyWallStreet to #ArabSpring to the 2016 US presidential election—changed people’s expectations of brands. According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’” Will brands sit this one out?

Social Media 112

Social Media Marketing Sentiment Influencer 112

Social Media Strategies Summit

FEBRUARY 1, 2024

But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you. Following the previous example, Brooklinen may need to invest more heavily in platforms that skew younger, like Snapchat and TikTok.

Analysis 186

Analysis Social Media How To Hashtag 186

Ignite Social Media

AUGUST 17, 2020

Those that are “Active” have completed the phase. For example, if your purchase event is garnering fewer than 50 events, consider optimizing for an event that occurs more frequently such as add to cart. Also, check out how political ads may impact paid social campaigns for tips on what you can do during the upcoming U.S.

Cost 205

Cost Facebook How To Upcoming 205

Devumi

JUNE 11, 2015

The recent Twitter redesign took some of the thunder away from Twitter background as header images were emphasised, backgrounds are still valid as they come up when you’re looking at individual tweets, and a number of accounts still use them as they haven’t been changed by Twitter yet – Our own @Devumi Gorilla being one example.

Examples 60

Examples Twitter Upcoming Skills 60

Keyhole.co

MARCH 4, 2024

For example, they might share behind-the-scenes glimpses of their shows and movies on Instagram, or use TikTok to create short, visually appealing videos that showcase their content in a fun and engaging way. Source: Netflix (Twitter) They also actively respond to their followers which makes their account a delight to follow.

Analysis 98

Analysis Social Media Strategy Meme 98

Hootsuite

MAY 31, 2023

For example, maybe you need to know the right image sizes for a certain platform. The company is active on Twitter, Facebook, TikTok, and Instagram. Examples of useful brainstorming prompts include: What type of content would engage my target audience? Or, maybe you want to know what kind of visuals each platform likes best.

Social Media 140

Social Media HootSuite How To URL 140

Sprout Social

APRIL 9, 2024

The recruiter paused to collect their thoughts and replied, “The CMO is very passionate about social media so I think you’ll find they’ll be actively involved in your day-to-day.” For example, surprise and delight has become the hottest trend in marketing (not just social media). To me this was a red flag.

Team 90

Team Meeting Report Social Media 90

Oktopost

OCTOBER 30, 2023

Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior. Armed with this immediate insight, the account owner recognizes the prospect’s active interest in a solution.

Data 125

Data B2B Notification Team 125

Social Media Strategies Summit

SEPTEMBER 18, 2023

Working in Less-Obvious Influencer Marketing Niches So far, all of Abbey’s examples have focused on the airport at Port of Seattle. Activating Untapped Audiences & Encouraging UGC However broad your main target niches are, you’ll eventually run out of new influencers to work with. Featured image by Pexels.

Influencer 130

Influencer Travel Retail UGC 130

Sprout Social

NOVEMBER 8, 2022

But with over 1 billion monthly active users, TikTok is a crowded place. We’ll also show you some examples of awesome TikTok bios from successful brands and influencers. We’ll also show you some examples of awesome TikTok bios from successful brands and influencers. TikTok bio examples from brands.

Tips 88

Tips Upcoming Travel Badge 88

Sprout Social

MAY 18, 2023

For example, the Sprout Social style guide, “Seeds,” provides specific direction for everything from embodying the Sprout voice to writing for different channels to describing the technical details of our product. For example, take an article that resonates with your audience and break it down in several different social posts.

Social Media 125

Social Media Template Templates Skills 125

Sprout Social

JANUARY 24, 2024

Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. It can also give you metrics based on your competitor’s activities.

Metrics 98

Metrics Influencer Marketing Survey 98

Sprout Social

JULY 21, 2022

Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Platforms like Instagram, which has more than 1 billion monthly active users , have made it easier than ever before to curate and share photos and images. Examples: Instagram, Snapchat, Pinterest and Imgur. Examples: YouTube, TikTok and Vimeo.

Types 145

Types Social Media Microblogging Overview 145

Social Media Strategies Summit

NOVEMBER 28, 2022

billion monthly active users , with an estimated 71% of internet users in the US using the platform regularly, from college students and young professionals to seasoned execs and stay-at-home moms. This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands.

Examples 246

Examples Facebook B2B Instant Messaging 246

Sprout Social

NOVEMBER 15, 2023

Each of the “not so much” examples are teachable moments. But it’s your responsibility to be strategic about the platforms your brand chooses to be active on. Capitalize on teachable moments As the keeper of the “keys” to a brand’s social media accounts, social media managers are inundated with requests to posts things.

Social Media Management 117

Social Media Management Skills Social Media Upcoming 117

Sprout Social

NOVEMBER 30, 2023

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Calls-to-action (CTAs): What’s their sales pitch?

Analysis 103

Analysis Sentiment Marketing How To 103

agora pulse

FEBRUARY 23, 2021

We recently talked to Ali about his upcoming session at Social Pulse Summit: Instagram Edition. For example, if you are not using Instagram Reels and Live Video in 2021, you could be missing out on a lot of organic reach. Agorapulse: What has you most excited about Instagram in this upcoming year? A Decline in Organic Reach.

Strategy 129

Strategy How To Marketing Instagram 129

Jon Loomer

JUNE 9, 2020

I’ll go through even more detail in my upcoming Facebook Pixel Masterclass (the first lesson is free). Below is an example, but you should use your own code unique to your ad account. You should also start to see activity within your list of custom conversions. Go here to sign up! Add the Base Facebook Pixel.

Eventful 212

Eventful Facebook Upcoming Conversation 212

Jon Loomer

SEPTEMBER 20, 2018

To make your ad review easier, I suggest you only look at Active , Scheduled , and In Review ad sets. Previously completed or unused ad sets should not have any issue , unless you plan to activate them again in the future (in which case, you should review those setups as well!). Read on… How to Address Ad Set Targeting Issues.

Facebook 167

Facebook Advertising Review Campaign 167

Mindjumpers

AUGUST 7, 2013

The app has gained a large popularity during its two-year life; Snapchat has five million active daily users, who send more than 200 million photos, or ‘snaps’, every day. An example is the American company, 16 handles, which sells frozen yoghurt ice cream. In May 2013 the app was even the most downloaded non-game app on iOS globally.

Brands 264

Brands Discount Upcoming Eventful 264

Sprout Social

OCTOBER 16, 2023

A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike. For example, a life insurance brand may want to appeal to both older and younger generations. AARP’s TikTok account has a dedicated Gen X following.

Brands 113

Brands How To Authentication Collaboration 113

Jon Loomer

OCTOBER 23, 2019

This blog post focuses specifically on paid Instagram advertising techniques and recommendations but the upcoming training course will dive into both organic and paid strategies. For example, do you feel like you confidently know and understand all the different options when it comes to Engagement Custom Audience targeting?

Instagram 149

Instagram Tips Upcoming Advertising 149

Webbiquity SMM

JANUARY 30, 2020

billion people in the United States actively use at least one social network. For example, Southwest Airlines rebranded themselves by implementing a yellow, red, and blue tri-color scheme. For example, decide whether you want to use the term “clients” or “customers” while addressing your target audience.

Brands 159

Brands Airlines Hashtag Influencer 159

Social Media Strategies Summit

FEBRUARY 23, 2024

Either way, we’ve rounded up 10 of the best, most unique examples of YouTube Shorts to inspire you, covering everything from household name consumer brands to government agencies and higher education institutions. Let’s get into it. That’s an impressive engagement rate. So does that mean YouTube Shorts isn’t worth your time? Not at all.

Examples 203

Examples YouTube Transportation Video 203

Jon Loomer

NOVEMBER 6, 2018

Learn about my recommended system in our upcoming class! For example, optimization to one advertiser I spoke to recently was “turning ad sets up or down” , where to me, optimization is the definition below. Optimization is a continued refinement of your currently active ads. Definitions. Your System.

Organization 165

Organization CPA Facebook CPM 165

Jon Loomer

FEBRUARY 28, 2024

Several Paths to the Same Goal One of the easiest examples of how the performance goal is more critical than the campaign objective is Impressions. Reminders Set Definition: We’ll try to show your ads to people more likely to set reminders for your upcoming event. Your performance goal does.

Eventful 193

Eventful Conversation Campaign Types 193

Sprout Social

SEPTEMBER 30, 2022

For example, if a prospect posts on social about upcoming vacation recommendations, and you honestly have some, jump on it. Along the same lines, you may notice a prospect is looking for a professional recommendation—an SEO expert for example. Social selling examples: The art of the sale from the brand account.

Tips 132

Tips Authentication LinkedIn Groups 132

agora pulse

FEBRUARY 11, 2020

A prime example of this was Instagram’s Stories feature , which it took straight from Snapchat. It boasts 800 million monthly active users, which is made up an audience that has about 50% of users under age 34 and 26% in the age group of 18-24. It features short, 15-second videos meant to be fun, funny, and a little quirky. .

Instagram 146

Instagram Meme Upcoming Authentication 146

Sprout Social

JUNE 14, 2022

In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. For example, if you’re running a weekend sale or promotion, you can let your customers know via text. What is SMS marketing?

SMS 106

SMS Strategy Marketing How To 106

Keyhole.co

FEBRUARY 13, 2024

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. For example, hopping on the viral “ Area 51 ” trend, Bud Light launched a special edition of their beer and marketed it on Twitter. For example, we set a QuickTrends tracker for CocaCola, and the platform generated the above report.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Jon Loomer

DECEMBER 2, 2017

In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Let’s dive in… Examples of Facebook Analytics Reports. Let’s dive in… Examples of Facebook Analytics Reports. Example: Set Up Purchase Event.

Analytics 155

Analytics Eventful Facebook WordPress 155

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Growing a real following on Twitter takes more than sending out Tweets whenever your company has a product being released or an upcoming event. Driving engagement for promotional activities. Networking.

Strategy 108

Strategy Tips Twitter Marketing 108

Waxing UnLyrical

JUNE 21, 2017

For example when evaluating their weekly video news feature series, The Food Factor , and their PSA campaign promoting colorectal cancer screening featuring Dak Prescott ( #getscreened4dak ), they didn’t have a lot of resources at hand. Which meant they got very resourceful. Ellen Graves , Social Media Strategist, and.

Research 183

Research Banking Sentiment Upcoming 183

agora pulse

JUNE 29, 2020

Florida State University, for example, offers private groups for every new incoming batch of freshmen. For example, the Acapella group, the on-campus newspaper, and football teams might all love a semi-private space. Want to keep students active on your social profiles? It definitely helps if you feature some of them on it!

Social Media 104

Social Media Engagement How To Groups 104

Social Media Strategies Summit

JUNE 3, 2021

For example, although Vacchi Hill’s agency doesn’t deal with tourism, following tourism agencies online provides a great source of inspiration. The example below shows how the City of San Diego tried out Reels highlighting a newly opened park in the city. For example, when followers ask the U.S. Image source: City of San Diego.

Engagement 149

Engagement Communities Video Tourism 149

Sprout Social

NOVEMBER 29, 2022

Having worked first-hand with the OREO team on past activations for the LGBTQ+ community, I love the thoughtfulness and creativity that goes into content developed for social around a campaign.”. “Rather than just talking about product features, Moment also shares a lot of examples and final images. Happy #LetterboxdFriday !

Social Media 91

Social Media Brands Meme Real Estate 91

Sprout Social

JANUARY 11, 2022

When deciding what needs to be focused on, it helps to look at your marketing efforts through two lenses: Product priorities : Upcoming product launches or releases that will need marketing support for adoption. While these activities may not immediately convert a prospect into a customer, they lay the groundwork for smoother conversions.

Marketing 116

Marketing Upcoming Energy Team 116