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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you. Image source Then, hit Start with a website , copy-paste your web address into the URL bar, and choose Use the entire site. Do they use Threads?

Analysis 186
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How I Use Facebook Custom Conversions for Reporting and Optimization

Jon Loomer

Today, I want to provide some specific examples of how I use them. They allow you to map standard and custom events with parameters to better track how many purchases of a specific product, for example, resulted from your ad. So, I usually create these particular custom conversions based on the confirmation page URL.

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How to Create Reminders Ads for Instagram

Jon Loomer

If you’re active on Instagram, you may have seen Reminders posts before. Select “Reminders Set” as the engagement type. But a good example during the holidays would be a big sale. If the sale is online, provide the URL to where they need to go. Let’s get to it… What Are Instagram Reminders?

Instagram 178
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Control Which Websites, Pages, Apps, and Videos Your Facebook Ads Appear On

Jon Loomer

Within Controls, you’ll get access to Inventory Filter, Block Lists, Topic Exclusions, and Content Type Exclusions. These categories are defined based on discussion of things like tragedy or conflict, debated social issues, objectionable activity, sexual or suggestive, strong language, and explicit content. Publisher Lists.

Video 177
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How to Use ChatGPT for Social Media + 46 Prompts to Get Started

Hootsuite

ChatGPT can also give you ideas for the right types of images to choose to go along with your posts. For example, maybe you need to know the right image sizes for a certain platform. The company is active on Twitter, Facebook, TikTok, and Instagram. What type of content should we focus on? How often should we post?

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How to Test Meta Conversion Events

Jon Loomer

For example, Purchase or CompleteRegistration fires when the initial button is pushed. Enter the URL of a page where this event will occur and click “Open Website.” You can choose which types of events and activity details appear from the dropdown on the right. Is the event firing on the wrong page?

Eventful 170
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Common examples of dark social are: Private messaging apps (e.g. For example, have you sent an email today? Sure, some direct visitors are really typing www.yourcompany.com into their browser. URL shortener. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Talked on the phone?

HootSuite 120