Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

MAY 10, 2016

These tools help Facebook marketers evaluate and improve page performance, run sweepstakes and contests, determine what type of content works best, monitor competitors, optimize Facebook advertising campaigns and more. It allows you to monitor, compare and explore all the possibilities of your Facebook Page by evaluating your activity.

Tools 100

Tools Sample Samples Facebook 100

Webbiquity SMM

FEBRUARY 2, 2015

Creating a system or set of policies for updates, such as the types of posts allowed and how employees should respond to feedback, criticism, or suggestions. billion active users. Google Plus, 540 million active users. Twitter, 255 million active users. Instagram, 200 million active users. Videos earn 28% more.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

FEBRUARY 4, 2013

That’s where other types of trusted sources, from journalists and analysts to peers, can be crucial online information sources. Contrast that with an online advertisement, which has value only as long as it is active; as soon as the ad comes down, its value evaporates. Soon, you’ll be on your way to marketing in the round.”.

Review 186

Review Marketing Metrics Sentiment 186

Webbiquity SMM

MAY 24, 2010

Because social media is fundamentally about conversations, the individual(s) behind your social media activities is often perceived as the public face of your company. While offshoring works well for tasks like IT consulting services and software application development, it tends to be less efficacious for market-facing activities.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

AUGUST 23, 2011

But it makes sense: the more often your blog is “seen&# on other sites, the more people will bookmark it, subscribe to your RSS feed, and type in the URL directly. It’s striking in the graph above how the lines for direct and referral traffic remain nearly parallel over time. Post frequency matters. Post frequency matters.

Syndication 186

Syndication Data How To HootSuite 186

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

DECEMBER 22, 2015

One of the newest ad types to hit Facebook is the carousel ad. This type of ad looks like a regular newsfeed ad, but it’s not published to your wall like an update. For example, if you want to target visitors who viewed a specific product, you would first set up the Custom Audience in Ads Manager. Carousel ads.

Advertising 100

Advertising Features Facebook URL 100

Webbiquity SMM

MAY 10, 2011

Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. Integrate social media activities with your CRM system. Ask essay-type questions in your blog posts and encourage readers to answer with a comment. Highlight your partners.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

NOVEMBER 2, 2010

Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. Her detailed descriptions of what can be measured on each type of social media site alone is worth the price of the book (at least).

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

AUGUST 1, 2011

For example, LEGO Group is known for involving its most passionate customers intimately in its new product development process. How can your business make it easy for customers to recommend you? Make customer satisfaction everyone’s job.

Discount 147

Discount Metrics Compete Groups 147

Webbiquity SMM

JANUARY 24, 2011

It enables users to perform slashtag searches, so for example, rather than just searching for “social media marketing&# and getting a zillion results of all types, you can search for “social media marketing /blogs&# to see only results from blogs.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

MARCH 29, 2022

It hosts millions of questions, thousands of active communities (similar to mini forums), and has a highly engaged audience. By exploring the types of questions people are asking on Quora, you can better segment your audience into subgroups. For example, this blogger linked to my Grammarly discount page from his Quora answer.

Brands 204

Brands NoFollow Marketing How To 204

Webbiquity SMM

JULY 30, 2019

The trend in user growth is a bit more difficult to parse, since the company switched to using a metric called “monetizable daily active users” (mDAUs) rather than the more common active user metrics reported by other social platforms. Mr. Kim did not have an active Twitter account at the time of his hiring.

Report 122

Report Twitter B2B MySpace 122

Webbiquity SMM

NOVEMBER 16, 2018

For example, Walmart is constantly utilizing surveys and polls to learn about their social media followers. For example , here’s one way Netflix initiated a conversation with its fans that span different parts of the world. For example , this is an untagged mention of Domino’s Pizza.

Engagement 147

Engagement Social Media Survey Hashtag 147

Webbiquity SMM

NOVEMBER 10, 2010

Mike’s answer is to shift to inbound marketing: think like a publisher, produce valuable and interesting content, share it where people are talking about your industry or the types of problems you solve, and let buyers come to you. Some—in fact, many—types of marketing activities lend themselves to testing.

Social Media 176

Social Media Hubspot SEO Diagrams 176

Webbiquity SMM

AUGUST 2, 2019

If you’re regularly posting updates (as you should be) then your feed will be active and thought-provoking. This will open a box where you can type your own personalized note. Make it friendly, explain why you’l like to connect, and avoid any type of sales pitch. Each post should be aimed directly at your target audience.

LinkedIn 121

LinkedIn How To B2B Reputation 121

Webbiquity SMM

JULY 31, 2012

Only the largest b2b enterprises approach that level of sales activity. Every university offers certain services (flexible meal plans, for example) so these features tend to be touched on lightly. Just be sure to back up these statements with facts, examples and demonstrations. Offer discounts based on organization type (e.g.,

B2B 188

B2B Marketing Diagrams ROI 188

Webbiquity SMM

MARCH 29, 2016

This may be a problem with measurement, or with setting the wrong objectives for social media marketing (it’s far more effective for customer service and driving traffic to top-of-the-funnel content than to direct purchase, for example). Businesses and brands can use LinkedIn to share that type of content on their company pages.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

OCTOBER 29, 2012

It also requires an active presence and network of relationships in social media, coverage in industry press, and carefully targeted online advertising to be where your prospective buyers are looking, when they are looking. How does this compare to other activities? What topics are they most interested in exploring or discussing?

Findability 197

Findability Directory Social Bookmarking B2B 197

Webbiquity SMM

AUGUST 22, 2012

First off, by definition , direct traffic is all visitors who “arrived at your site directly (by typing the url) or via a bookmark.” ” Old friends may include, among others: • Current customers (for example, clicking on a bookmarked link to your support page or user community area).

How To 169

How To Conference Analytics Social Bookmarking 169

Webbiquity SMM

SEPTEMBER 12, 2011

Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# Looking for examples of social media success to emulate? Gotta love this post for the title alone.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

JANUARY 15, 2013

It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Understanding the 6 Facebook Post Types by Practical eCommerce. ** 5 STARS. 10 Examples of Facebook Ads That Actually Work (And Why) by HubSpot. Facebook Advertising.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

MARCH 27, 2018

LinkedIn now boasts 500 million users , with half active daily. And Twitter has 330 million users , with 100 million of those active on a daily basis. So, for example, be careful with cultural references. Pictures that include faces get more likes on Instagram than other types of images.

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Webbiquity SMM

FEBRUARY 11, 2013

” How can you grow and maintain an active, relevant Twitter following? Simply add a few lines of HTML to your webpages, and users who Tweet links to your content will have a ‘card’ added to the Tweet that’s visible to all of their followers”), how to implement them, and a few “common” examples.

Tools 192

Tools Twitter Tips HootSuite 192

Webbiquity SMM

JUNE 14, 2011

. • Online buyers discover information in three ways, which require three different approaches to capitalize on: active search (use SEM), passive search (use content marketing and SEO), and influence (social media). • For example, gaskets are boring. . • tracking a shipment) or send to a (low resolution) video, for example.

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

OCTOBER 23, 2012

Bliss Hanlin provides a list of about 140 (how appropriate) examples of Twitter shorthand ranging from the obscure (CX = correction) to the borrowed-from-the-military (SNAFU, FUBAR) to common hastags (#FF for follow Friday). ” New Twitter Brand Pages – Guideline and Examples by DreamGrow Social Media.

Tools 203

Tools Tips Twitter Klout 203

Webbiquity SMM

JULY 31, 2012

Only the largest b2b enterprises approach that level of sales activity. Every university offers certain services (flexible meal plans, for example) so these features tend to be touched on lightly. Just be sure to back up these statements with facts, examples and demonstrations. Offer discounts based on organization type (e.g.,

B2B 101

B2B Marketing Diagrams Price 101

Webbiquity SMM

FEBRUARY 25, 2014

What are the best tools for analyzing Google+ activity and results? For those who are new to Google+ (or who struggle to see results with it), Scott Buehler provides an excellent 10-step guide to understanding circles, generating activity, formatting posts, using hashtags, hosting hangouts, creating company pages and more.

Google 198

Google Yammer Social Networking SEO 198

Webbiquity SMM

JUNE 10, 2014

For example, “This Facebook contest will drive 100 new leads in 90 days.”. • Use a WordPress plugin to simplify the process of highlighting news, product, and other specific types of content. Start with research: is your goal achievable? What’s the best way to accomplish it? Google’s objectives is to classify EVERYTHING.

Conference 196

Conference Social Media SEO Marketing 196

Webbiquity SMM

MARCH 21, 2012

And while LinkedIn’s features remain focused primarily on activity at the individual professional level, the network has added several features for enterprises over the past year, including most recently the Follow Company button for business websites. How Are People Really Using LinkedIn? INFOGRAPHIC] by Mashable.

LinkedIn 234

LinkedIn Tips B2B Social Networking 234

Webbiquity SMM

OCTOBER 8, 2013

Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. .” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

JANUARY 31, 2011

What types of information are worth sharing, beyond blog posts? Based on research, Courtney Wiley reveals what type of content to tweet, when to tweet it, and the ideal frequency of tweeting to use in order to grow a Twitter following. Active interacting with others, engaging in conversations, and linking to valuable content.&#.

Tools 193

Tools Twitter Tips Hubspot 193

Webbiquity SMM

JANUARY 17, 2011

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. online time is spent on just three activities: social networking, playing games and emailing. Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. 40 percent of U.S.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

AUGUST 28, 2012

Five Types of Social Media Influencers by Intelegia. Raymond Morin presents both Klout’s 12-type matrix of social influencer types as well as Lisa Barone’s simpler model of five types, including the networker (“one who has the biggest contact list and found on all platforms. Social Media Metrics and ROI.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

OCTOBER 5, 2010

51% of active Twitter users follow companies, brands or products on social networks. Example: “1. Focus On The Sexually Active. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. How popular is Twitter?

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

JANUARY 10, 2011

For example, although a significant proportion of the population of Quebec is bilingual, many of those people have a language preference. 22 Inspiring Examples of Facebook Page Designs by DreamGrow Social Media. For example, Facebook’s membership (as of August) reached 44% of the U.S. Branding & Engagement, pt.

Facebook 210

Facebook B2B Privacy MySpace 210