Waxing UnLyrical

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Volunteers Make The World Go Round: Communicating Effectively for Impact

Waxing UnLyrical

Volunteer activities get you moving and thinking at the same time as well as reduce stress levels. This is an example of a Center for American Progress , a liberal think tank in Washington, D.C., Adults over age 50 who volunteered on a regular basis were less likely to develop high blood pressure than non-volunteers.

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How to Grow Your B2B Facebook Community

Waxing UnLyrical

For example, at USB Memory Direct we recently collaborated with graphic designer UPSO to create a unique design for one of our business card shaped custom USB drives. Build an Active Facebook Wall. An active Facebook wall creates the kind of social proof you need to show creativity and authority.

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4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1

Waxing UnLyrical

For example, say you have a product launch coming up. Your old (ok, current) metrics will be looking at the AVE or EMV of your Social PR activity, influencer activity, etc… which really won’t tell you anything (but we’ve already established that!). Set up a system to track your internal activity.

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Streak: Possibly the Best CRM System for Small Business

Waxing UnLyrical

While it’s now a huge industry, good CRM ( customer relationship management ) is a practice that many of those who are forward-looking-and-thinking PR pros (such as WUL’s own Kirk Hazlett , to name just one example) are meticulous about. For example, here is one of my pipelines. Like this: 2. List-checkers, rejoice!

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ECM in the Cloud: A “CYA” for Press Agents

Waxing UnLyrical

It would take months of manual activity and, at the end of it all, you’d just have thousands of images that didn’t intrinsically offer much data and were only minimally searchable. This type of solution also allowed press agents to facilitate faster workflows. For example, consider a press release that’s being issued.

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An Unkindness of Ravens: Thoughts on Twitter Communication

Waxing UnLyrical

Pandemonium of Parrots. …Constant 24 hour activity, non-discerning, lots of interactions; not tweeting but squawking. Murder of Crows. …’orrible, troll type mean-ness. I can find examples of each group in my own feed. Charm of Finches. The “unkindness” is a misnomer (keep reading!).

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Improve an Entire Community through Fundraising

Waxing UnLyrical

Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. Leading by example, Boys to Men helps the whole San Diego community through its singular cause. “We If so, maybe a carnival or “fun” activity makes sense. But does it work?