Small Business Mavericks

JULY 22, 2014

point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service: gamification is exciting because it promises to make the hard stuff in life fun. What a difference some good music makes!

Marketing 122

Marketing Small Business Applications Strategy 122

Small Business Mavericks

JULY 7, 2014

Sprints are dramatic and exciting, and they take one particular type of athletic ability: Speed. Here’s a practical business example: a friend who works in a credit union recently made the observation that the push to open new accounts in their branch isn’t really resulting in long-term customers.

Strategy 87

Strategy Marketing Class Small Business 87

Small Business Mavericks

MAY 5, 2014

You may have seen Twitter’s recent study called “Discovering the Value of Earned Audiences — How Twitter Expressions Activate Consumers.” It might be somebody else’s history, but all earned media is seen in retweets, shares, and recommendations.

Paid Search 79

Paid Search Study Twitter Activities 79

Small Business Mavericks

MARCH 4, 2012

In essence, SEO is similar, however, different types of websites do need to concentrate on different areas of SEO. Ecommerce websites often include content that isn’t permanent, for example, product descriptions – these are often removed once the site discontinues that product.

SEO 98

SEO URL Issues Price 98

Small Business Mavericks

FEBRUARY 20, 2012

Cynthia’s example was for an ebook, however, even at a paltry $2 a copy, if you have 100 customers use the tweet options, that’s $200 out of your business’s till. Cynthia’s post goes a step further and ponders the affect that FTC advertising disclosures have on these types of activities.

Small Business 107

Small Business eBook Reputation Buy 107

Small Business Mavericks

MARCH 31, 2012

Starting a small business blog is easier – if you access to your domains web tools, for example, through Cpanel, then it only takes five minutes to install a blog. If you are active on social media sites, then you can publish links to your content encouraging readers to visit. So what is so good about a small business blog?

Small Business 107

Small Business WordPress SEO Publishing 107