Justin Levy

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11 Steps to Developing a Digital Crisis Communications Plan

Justin Levy

Over the past couple years as social media has continued it’s explosive growth, we have seen so many examples of companies who have experienced a crisis due to an accidental tweet, a campaign gone wrong, a misstatement by a spokesperson or the collapse of an industry. Will it be active or passive monitoring? Who will be involved?

Radian6 254
article thumbnail

11 Steps to Developing a Digital Crisis Communications Plan

Justin Levy

Over the past couple years as social media has continued it’s explosive growth, we have seen so many examples of companies who have experienced a crisis due to an accidental tweet, a campaign gone wrong, a misstatement by a spokesperson or the collapse of an industry. Will it be active or passive monitoring? Who will be involved?

Radian6 145
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article thumbnail

11 Steps to Developing a Digital Crisis Communications Plan

Justin Levy

Over the past couple years as social media has continued it’s explosive growth, we have seen so many examples of companies who have experienced a crisis due to an accidental tweet, a campaign gone wrong, a misstatement by a spokesperson or the collapse of an industry. Will it be active or passive monitoring? Who will be involved?

Radian6 124
article thumbnail

11 Steps to Developing a Digital Crisis Communications Plan

Justin Levy

Over the past couple years as social media has continued it’s explosive growth, we have seen so many examples of companies who have experienced a crisis due to an accidental tweet, a campaign gone wrong, a misstatement by a spokesperson or the collapse of an industry. Will it be active or passive monitoring? Who will be involved?

Radian6 100
article thumbnail

11 Steps to Developing a Digital Crisis Communications Plan

Justin Levy

Over the past couple years as social media has continued it’s explosive growth, we have seen so many examples of companies who have experienced a crisis due to an accidental tweet, a campaign gone wrong, a misstatement by a spokesperson or the collapse of an industry. Will it be active or passive monitoring? Who will be involved?

Radian6 100
article thumbnail

The 9 Deadly Sins of Facebook Pages and Their Administrators

Justin Levy

When I speak to groups or am interviewed about Facebook, I am often asked to provide examples of companies that are “doing it right.&# You also don’t need to run down a list of comments with “Great, thanks&# type comments. It’s only natural. 9 Deadly Sins of Facebook Pages and Their Administrators.

Facebook 278
article thumbnail

The 9 Deadly Sins of Facebook Pages and Their Administrators

Justin Levy

When I speak to groups or am interviewed about Facebook, I am often asked to provide examples of companies that are “doing it right.” You also don’t need to run down a list of comments with “Great, thanks” type comments. It’s only natural. 9 Deadly Sins of Facebook Pages and Their Administrators.

Facebook 147