Jeff Esposito

MARCH 3, 2014

For example on the paid side, you can roll it into ROI metrics, while the organic end can focus on audience reached, engagement and feedback types. With recent Facebook changes, for example, companies could either have cried ‘woe is me’ or looked to adapt their content marketing and consider the value of a promoted post ad spend.

Social Media 44

Social Media Marketing Overview ROI 44

Jeff Esposito

JUNE 29, 2011

While those may seem like blanket buckets, look at the examples below to see how these buckets can help ease reporting. For example if you have 20,000 fans on your Facebook page and generate 200 orders for $6,000 in the past month, you can begin to place business value on these fans. Making money. Generating sales.

Social Media 44

Social Media Metrics Loyalty ROI 44

Jeff Esposito

SEPTEMBER 30, 2011

Growing up I remember my mom telling me not to be an idiot and I try to hold that standard now with my online activity. Patients use social media to inspire Mayo Clinic heart research – Good example of social media doing good. If only this mother could heed my dear old mum’s advice.

Social Media 38

Social Media Research Team Activities 38

Jeff Esposito

MARCH 3, 2014

For example on the paid side, you can roll it into ROI metrics, while the organic end can focus on audience reached, engagement and feedback types. With recent Facebook changes, for example, companies could either have cried ‘woe is me’ or looked to adapt their content marketing and consider the value of a promoted post ad spend.

Social Media 20

Social Media Marketing Overview ROI 20