Idaconcpts

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What is Market Research?

Idaconcpts

There are two main types of market research: quantitative and qualitative. The main types of qualitative research are focus groups (e.g. The main two types of qualitative research are focus groups and in-depth conversations. For example, click here to learn more about a great company that serves London and New York.

Research 149
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How to Choose a Marketing Agency

Idaconcpts

If the client’s target audience is the older crowd then the type of marketing should rely on more traditional methods rather than a digital strategy that involves an immersion into social media. Develop a Target Audience. Agencies should be well versed on many different mediums other than online tactics or print advertisements.

How To 146
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Unique Advertising Options Worthy of Turning Heads

Idaconcpts

The following are a few examples (and potential investments) for worthwhile, unique advertising options: · Car wraps and mini billboards – There is an estimated 250+ million cars in the United States so it’s safe to say that we see a lot of them throughout our daily routine.

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Marketing in Tough Times – Revisit your Product Positioning

Idaconcpts

Let me give you an example – “Our new patented active PA system has a frequency range of 100Hz to 10kHz, is rated at 1000 watts RMS and weighs only 10lbs per speaker”. “OK Our new, patented active PA system has high power and superb clarity, performing at least as good as Brand X (the benchmark competitor). . OK – SO WHAT?”.

Products 133