Buzz Marketing for Technology

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cybersoc.com: 3 types of blog: closed, conduit and participant in the conversation

Buzz Marketing for Technology

5 reasons that there is value in providing the link » 3 types of blog: closed, conduit and participant in the conversation. I reckon some of them might still be of the persuasion that blogs are simply "web based diaries" and want to do something that shows that, yes, many are, but there are other types of blogs too. Categories.

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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

These types of services and many others have made scalable lead generation affordable for businesses, but I often feel the potential for lead scoring and lead nurture through personalization isn’t being exploited as much as it could. The most common mistake I see is getting the balance of Content Marketing activities wrong.

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3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

It’s unlikely, for example, that a banking customer will want to complete a loan application on a mobile phone, but probable that she will use the device to check account balances or find the location of the nearest branch.

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10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

And even fewer put a strategy in place to convert this highly active audience into highly engaged website visitors. We know, after all, that Facebook users are a highly active and engaged audience. Some examples of plugins are: “Like” button: lets visitors share main site pages back to their Facebook profile with one click.

Brands 279
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Why is measuring Lead Gen in Social Media so hard?

Buzz Marketing for Technology

This isn’t a new problem – how to measure lead generation from online activity is as old as the web itself. Not everyone had a shopping cart on their website year ago either, so ways of correlating offline business with online activity had to be devised.

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The Rapid eLearning Blog

Buzz Marketing for Technology

This example represents the challenge with a lot of our elearning. In the example above, if the safety course started with an earthquake, I’d have to make decisions and get routed through the course based on the decisions I made. However, if you decide to build these sorts of scenarios, you need to have the right types of images.

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Ways of assessing organizational learning

Buzz Marketing for Technology

The first is an example of how I am learning (a structure of what I think is important) and the second is an example of how I have learned from my work. For example, I share an office with another communication professor and we often discuss problems and solutions for similiar problems we are having with our students.

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