Webbiquity SMM

APRIL 13, 2021

But as the example of Apple shows, there are also reason to question those reasons. For anyone not aware of the social conversation’s app brief but remarkable history to date, Clubhouse was launched in April 2020 on the iPhone only. Similarly, Clubhouse is breaking all the established “rules” of social networks.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

JUNE 20, 2019

There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. However, unless they’re already actively reading and sharing industry insights through their social media presence, that may not be the case. Your C-suite needs to lead by example.

LinkedIn 166

LinkedIn Brands How To Training 166

Webbiquity SMM

SEPTEMBER 9, 2014

Employers will need to do some level of monitoring, in order to measure results, share best practices, and incentive employees for social amplification. ” Of course, employees need to actually be engaging in social media activities on a company’s behalf in order for their to be any social activity to monitor.

Yammer 198

Yammer Policies Social Media Yahoo 198

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”? 3 reasons Google+ is not a social network by iMedia Connection. Google+ Guides and Tips.

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Using too many social networks. billion active users. Videos earn 28% more.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

MAY 23, 2011

Common objectives for B2B social media marketing efforts include: • Increased brand awareness (e.g., Increased overall website traffic (particularly from branded search or visits referred directly from social media and social networking sites). Expanded social media following (e.g., Leads and new business.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

JULY 2, 2012

In some cases, this information can be quite useful and enlightening, for example, when looking at average email open rates by industry. But the difference in the increase between sites with active SEO programs (18% average increase) and those without (5% average growth) was significant. A final factor is social sharing.

SEO 188

SEO B2B Social Bookmarking Organization 188

Webbiquity SMM

AUGUST 23, 2011

Of the top dozen sources of traffic, four were social networking or related sites: Twitter , LinkedIn , Facebook and HootSuite. Twitter is the most productive, driving more than half of all non-blog social media visits. Search is the top source of traffic for most blogs over time. Post frequency matters. Post frequency matters.

Syndication 186

Syndication Data How To HootSuite 186

Webbiquity SMM

JUNE 21, 2016

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. 1) CircleCount. Google Review Count: 70,400.

Google 104

Google Tools Sample Samples 104

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

JUNE 7, 2010

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Social media is being used in multiple functions across the enterprise, from product development (e.g.

Social Media 160

Social Media Crowdsourcing Technorati StumbleUpon 160

Webbiquity SMM

JULY 2, 2012

In some cases, this information can be quite useful and enlightening, for example, when looking at average email open rates by industry. But the difference in the increase between sites with active SEO programs (18% average increase) and those without (5% average growth) was significant. A final factor is social sharing.

B2B 100

B2B SEO Social Bookmarking Sample 100

Webbiquity SMM

MAY 16, 2011

Direct mail, for example, can be highly effective if done properly. For example, marketers need to understand how QR codes work and different ways QR codes can be used in marketing. No other activity comes close, with social networking coming in a distant second (10.7%).&# cell phone users owned a smart phone.

B2B 150

B2B Smart Phone Data Hubspot 150

Webbiquity SMM

MAY 10, 2016

Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. It allows you to monitor, compare and explore all the possibilities of your Facebook Page by evaluating your activity. 1) LikeAlyzer. Google Review Count: 790,000.

Tools 100

Tools Sample Samples Facebook 100

Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Integrate social media activities with your CRM system. An active and helpful support forum?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

MARCH 29, 2022

Quora is, of course, a social question-and-answer website launched in 2010. It’s a part search engine and part social networking site that can help you build a dedicated and loyal online following. It hosts millions of questions, thousands of active communities (similar to mini forums), and has a highly engaged audience.

Brands 204

Brands NoFollow Marketing How To 204

Webbiquity SMM

JULY 30, 2019

The trend in user growth is a bit more difficult to parse, since the company switched to using a metric called “monetizable daily active users” (mDAUs) rather than the more common active user metrics reported by other social platforms. Mr. Kim did not have an active Twitter account at the time of his hiring.

Report 122

Report Twitter B2B MySpace 122

Webbiquity SMM

MARCH 27, 2018

But like detectives Gamble and Hoitz , the “other guys” of social networks may be more effective even if less flashy. The analogy is not to suggest any of those networks approach Will Ferrell levels of awkwardness.). LinkedIn now boasts 500 million users , with half active daily. Pew Research Center ).

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Webbiquity SMM

SEPTEMBER 30, 2010

Half of all Americans are now members of at least one social network, and that figure rises to 67% for 25- to 34-year olds. Essential Topics for an Organizational Social Media Policy. .&# Social media sites include the following: • Social networking sites (e.g. Social sharing sites (e.g.

Policies 180

Policies Social Media Guidelines Plaxo 180

Webbiquity SMM

MARCH 29, 2016

This may be a problem with measurement, or with setting the wrong objectives for social media marketing (it’s far more effective for customer service and driving traffic to top-of-the-funnel content than to direct purchase, for example). But it may also be a problem with basic B2B social media marketing strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

SEPTEMBER 12, 2011

Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# It’s Not Your CEO’s Fault He’s a Social Media Moron by Social Media Today.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

OCTOBER 29, 2012

It also requires an active presence and network of relationships in social media, coverage in industry press, and carefully targeted online advertising to be where your prospective buyers are looking, when they are looking. How does this compare to other activities? How are your competitors approaching the market?

Findability 197

Findability Directory Social Bookmarking B2B 197

Webbiquity SMM

FEBRUARY 25, 2014

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. Building an audience and networking? What are the best tools for analyzing Google+ activity and results?

Google 198

Google Yammer Social Networking SEO 198

Webbiquity SMM

NOVEMBER 10, 2010

Successful marketers can’t rely solely on social media or treat it as a silo, separate from other marketing activities. Key point #2: To be successful with social media, you need to change the way you do business. Some—in fact, many—types of marketing activities lend themselves to testing. Ask lots of questions.

Social Media 176

Social Media Hubspot SEO Diagrams 176

Webbiquity SMM

MARCH 21, 2012

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. 10 Tips for LinkedIn Social Networking by Online Social Networking. 8 New LinkedIn Features Worth Exploration by Social Media Examiner. How Are People Really Using LinkedIn?

LinkedIn 234

LinkedIn Tips B2B Social Networking 234

Webbiquity SMM

JULY 14, 2015

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year.

Social Media 80

Social Media Marketing Statistics Tumblr 80

Webbiquity SMM

AUGUST 22, 2012

One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site. Utilize best practices in social media marketing and online PR.

How To 169

How To Conference Analytics Social Bookmarking 169

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform. .”

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Spend your time more productively there? Get retweeted more often?

Tools 192

Tools Twitter Tips HootSuite 192

Webbiquity SMM

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general.

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JUNE 14, 2011

. • Online buyers discover information in three ways, which require three different approaches to capitalize on: active search (use SEM), passive search (use content marketing and SEO), and influence (social media). • For example, gaskets are boring. . • Lee presented a session on search and social media. . •

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

JANUARY 19, 2011

Great content naturally attracts links, but Matt Malden points out ways to go beyond that by blogging, sending a regular email newsletter, using Twitter, social networks, YouTube and other sites to expand your online presence. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

AUGUST 2, 2019

LinkedIn is the best social network for B2B marketers to reach out to other businesses, given that all members are professionals. If you’re regularly posting updates (as you should be) then your feed will be active and thought-provoking. Guest post by Zack Halliwell. Image credit: 3D Animation Production Company on Pixabay.

LinkedIn 121

LinkedIn How To B2B Reputation 121

Webbiquity SMM

MARCH 23, 2011

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Monitoring beyond social media. Many include at least the most popular blogs as well.

Tools 193

Tools Social Media Sysomos Vocus 193