Waxing UnLyrical

AUGUST 10, 2011

Theory: Yes, I chose my degree for its practical approach to communication education, but PR theory and an understanding of communication models is an essential asset in any professional’s arsenal to plan, execute and evaluate activity. What would I add if I did it all over again tomorrow?

Skills 188

Skills Communities Issues Education 188

Waxing UnLyrical

JULY 24, 2013

If social media and blogs in the U.S reach nearly 80% of active U.S. Attending the session “A Dr, Patient & Insurer Walk into a Social Network“ at SxSW last year really opened my eyes to the social media obstacles healthcare professionals face.

Health Care 192

Health Care Social Media Insurance Education 192

Waxing UnLyrical

JULY 24, 2015

For example, in 1982 they could hold a press conference and get three networks to cover it. – that’s just common sense – and be ready to activate your crisis plan at a moment’s notice, but do not start getting “out there” until and unless you absolutely have to. But is it really necessary?

Consultant 100

Consultant Case Study Course Conference 100

Waxing UnLyrical

MARCH 4, 2011

In a nutshell, what Livefyre does is integrate the two social networks most of us use (and when I say “us,&# I mean people like you and me, who are online quite a bit) into its platform. I asked Jordan about this, and he confirmed that it wasn’t just me imagining stuff, that this is something they actively work on.

System 170

System Comments WordPress Joomla 170

Waxing UnLyrical

DECEMBER 4, 2010

Blink The thing with social networks, particularly one such as Twitter, is that the streams move so fast, you barely notice someone’s absence. – is this: if we are going to use social networks to build influence as a way to achieve organizational goals, we have to use them the way they’re meant to be used.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

DECEMBER 6, 2010

For example, are you responding to other people’s tweets with your own thoughts on a particular issue? I like to think that I’m pretty social. I try to respond to all the messages I get on Twitter, Facebook and Amplify (the social platforms on which I’m most active), share and comment on interesting posts, and so on.

Class 211

Class Comments Eventful Conversation 211

Waxing UnLyrical

JANUARY 3, 2011

Don’t let your social media activity die. Clearly, your new employer might have guidelines as to when you can get online and on social networks and when you can’t. So I understand not being able to be active on SM during work hours. Make sure you take lunch breaks. Your body and mind need it.

Tips 159

Tips Class Postrank Comments 159

Waxing UnLyrical

JUNE 17, 2015

Building a visually appealing and engaging website, writing regular blogs, e-mail marketing, use of multi-media (videos/photos/ Info graphics) and using social networks to target the audience are various ways to share a brand story. Of good quality. We know this. And in today’s hyper connected world, everyone’s a publisher.

Publishing 100

Publishing Brands Communities Flickr 100

Waxing UnLyrical

MAY 31, 2018

For example, copywriters at Webcopyplus posted a beach photo they found on Google on a client’s blog. In Canada, for example, it’s illegal to award prizes based on luck alone: some element of skill must be involved, like answering a trivia question or a math problem. The Solution: Actively look for potential problems ahead of time.

Creative Commons 179

Creative Commons Skills Influencer Hashtag 179

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

APRIL 2, 2016

Corollary: Example. A great example of deeply strategic Social PR? The company was early to the idea of integrating social media into its overall strategy. So, as the social media landscape – and the economic landscape of the country – changed, AmEx’s efforts kept pace. Creativity: Example.

Strategy 100

Strategy Case Study Collaboration Communities 100