Direct Marketing Observations

NOVEMBER 20, 2013

Erich Joachimsthaler : They have done well by building on key drivers of social currency mainly conversation, advocacy and affiliation (#cakeface instagram, etc). That is, the comeback campaign sought to activate loyalists and fans through various efforts on social networks.

Loyalty 226

Loyalty B2B Metrics Curation 226

Direct Marketing Observations

NOVEMBER 23, 2010

10 years ago seems so 10 years ago in the world of search, social and mobile. Take for example search. We use it for online transactions, travel decisions, job searches, purchases, research, and a dozen other activities. Online social networks are redefining our offline relationships both casual and personal.

Mobile 177

Mobile MySpace SMS Yahoo 177

Direct Marketing Observations

OCTOBER 4, 2017

Over the past 7-8 years, the act of truly conversing has slowly dissipated on most social networks, Twitter in particular. On other networks, however, see Snap for example, the act of communicating has escalated and changed. It’s almost considered a ‘win’ but not quite. It’s average. Engagement?

B2B 100

B2B Conversation Social Media Strategy 100

Direct Marketing Observations

AUGUST 9, 2019

Let’s talk about the monolith in the room, Facebook, which has the largest audience of any social network at more than 2.07 billion monthly active users. For example, the “ How to wrap your cat for Christmas 101” video, has gotten more than 100 million views and over a 1 million shares. It’s video.

Content 122

Content UGC Metrics Compete 122