Dave Fleet

JANUARY 5, 2023

One of the main reasons for this shift in approach is the fact that disinformation is often designed to go viral, and can spread rapidly through social networks. By actively engaging with and refuting disinformation, organizations do risk giving it more attention and potentially amplifying it further. Problems with debunking.

Social Media 195

Social Media Reputation Study Organization 195

Dave Fleet

JUNE 24, 2010

Once again, social media beat traditional media to the punch (as if this is news nowadays), although mainstream outlets were quick to report the news shortly thereafter. We did a little research on social media activity regarding the earthquake using Radian6. So #earthquakes actually improve the TTC.

Radian6 390

Radian6 Social Media Journal News 390

Dave Fleet

OCTOBER 25, 2010

The campaigns that do solicit feedback rather than action, do so in a superficial way (contests, for example), rather than in a way that reflects genuine engagement and relationship-building (Dell IdeaStorm , MyStarbucksIdea , for example (Starbucks is an Edelman client). The picture we’re left with is a complicated one.

Social Media 303

Social Media Survey Sites Examples 303

Dave Fleet

JUNE 15, 2010

Audience tracks visitors to your site alongside their previous web activity, and helps to determine whether each person is a real lead or is just browsing. It does so by examining peoples’ previous web activity, including competitors’ websites, blogs, social networks and so on. Community management.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

FEBRUARY 16, 2016

As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Less “social”, more “media”. Newly (re-)accelerated change in social networks. Decline of community management (in some areas).

Mobile 105

Mobile Trends Loyalty Compete 105