yMarketingMatters

MARCH 4, 2013

whom I have long respected for his sound and pragmatic social media and marketing advice and expertise. Outsourcing Social Media Management: The Flawed Logic of the Badged Employee. The assumption is that your company’s social media activities are an extension of your company and that it needs to be “authentic” (i.e.

Social Media Management 229

Social Media Management Social Media Badge Consultant 229

yMarketingMatters

OCTOBER 4, 2013

In order to help you decide, I have compiled a list of the most popular and effective social media channels at your disposal today. I will be following up with an in-depth detailed blog about each social media channel in the coming weeks. Social media may be free, but think about the value of your time!

Social Media 275

Social Media Foursquare Social Bookmarking LinkedIn 275

yMarketingMatters

FEBRUARY 26, 2014

As previously discussed in my post “Which Social Media Channels Should I Use For My Business?” , I am following up with an more in-depth look at Twitter and why your business should make use of this social media channel. There are about 1 billion registered Twitter users, with 241 million monthly active users.

Twitter 235

Twitter Hashtag Repository Statistics 235

yMarketingMatters

FEBRUARY 25, 2013

For example, if you are in the real estate industry, offer valuable information and think up different ways to relate to people who may be losing their homes or who are underwater with their mortgages. Insist on Activity. What you’re after is activity. This is all information, and it all leads to engagement.

Strategy 226

Strategy Brands Facebook Real Estate 226

yMarketingMatters

JUNE 22, 2012

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Daily activity for Facebook: 60 million updates. This form brings me opt-ins over time, depending on how active I am on my Facebook page. How much more? 188 billion messages per day.

List 257

List Organization Tips Newsletter 257

yMarketingMatters

JANUARY 19, 2012

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan.

Trends 279

Trends Marketing Mobile Wireless 279

yMarketingMatters

JUNE 22, 2012

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Daily activity for Facebook: 60 million updates. This form brings me opt-ins over time, depending on how active I am on my Facebook page. How much more? 188 billion messages per day.

List 217

List Organization Tips Newsletter 217