Direct Marketing Observations

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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

B2B 276
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Conversation Lost-How to Align B2B Social Media Marketing Efforts with the Right Strategy

Direct Marketing Observations

B2B Social media success is like the American ninja warrior TV show. B2B social media marketing can be brutal but it’s not a loser. Those challenges, metaphorically speaking, completely exist in B2B social media in 2017. Where does social media fit in the marketing mix?

B2B 100
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The Reality of Social Currency

Direct Marketing Observations

Erich Joachimsthaler : They have done well by building on key drivers of social currency mainly conversation, advocacy and affiliation (#cakeface instagram, etc). That is, the comeback campaign sought to activate loyalists and fans through various efforts on social networks. What caught my eye?

Loyalty 226
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Brands are still not taking Twitter Seriously

Direct Marketing Observations

But let’s talk about social media icons. Just because we see them, doesn’t mean that those companies are “social&# , that they are engaged, fully engaged or partly engaged. For example, @Disney has over 140,000 followers and yet has only tweeted 210 times. Hey Brands, don’t hoard social, own it.

Twitter 223
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Our Shifting Notion of Search, Social and Mobile.

Direct Marketing Observations

10 years ago seems so 10 years ago in the world of search, social and mobile. Take for example search. We use it for online transactions, travel decisions, job searches, purchases, research, and a dozen other activities. Tags: social media mobile predictions 2011 Search. So what does this all mean?

Mobile 177
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Content-The Struggle is Real

Direct Marketing Observations

Let’s talk about the monolith in the room, Facebook, which has the largest audience of any social network at more than 2.07 billion monthly active users. For example, the “ How to wrap your cat for Christmas 101” video, has gotten more than 100 million views and over a 1 million shares. It’s video.

Content 122