Ari Herzog

MARCH 8, 2012

Last week I shared 3 ways the credit card industry succeeds in social media. Kohl’s definitely gets an A+ for their astonishing 6 million Likes and having an active wall. So the mistake they are making is operating their social outreach in a way that is counterproductive to promoting the card. Conclusion?

Social Media 115

Social Media Banking Wikipedia One Spot 115

Ari Herzog

MARCH 4, 2014

I joined LinkedIn in February 2007 and I’ve actively used it over the years both as a consumer and a teacher. There are good examples of profiles in third person but I prefer reading about someone in her own words as if she’s describing herself to me on the phone. Stop Using Social Media. Media LinkedIn'

LinkedIn 165

LinkedIn Tips Groups Groups 165

Ari Herzog

FEBRUARY 3, 2011

The Social Network might have hammered the Facebook brand even further into the public consciousness but, even without this rush of publicity, the bigger social media sites are difficult to avoid. Additionally, social media is often used for PR purposes, rather than direct sales, and these benefits can be harder to measure.

Features 132

Features Social Media Marketing MySpace 132

Ari Herzog

MARCH 3, 2014

Sala last graced my blog in October 2009 when I encouraged other restaurants to follow their social lead. I was invited to speak at a social media roundtable at the Newhouse School of Public Communications and mentioned the restaurant during my presentation. This is what happened next: Amazing, huh? I couldn’t.

Meeting 169

Meeting Proposal Authentication Social Media 169

Ari Herzog

JULY 24, 2011

You use social media websites to connect to people and build networks. It is natural that a blog focusing on the exploration of new and emerging media employ alternative commenting systems. Livefyre promotes commenting through social media. Shonali elaborates with an example: Try it out. True or false?

OpenID 159

OpenID Notification System Comments 159

Ari Herzog

AUGUST 26, 2012

The best example is high school. The neat aspect about Facebook groups is everyone can choose to be notified of new activity. One of my interest lists comprises 79 people (and climbing) in the social media marketing industry. Who’s not friends with their entire high school graduating class?

Facebook 189

Facebook Groups Groups Class 189

Ari Herzog

JUNE 15, 2020

I virtually met Phil over a decade ago in social media circles, and we ate dinner together a few years ago when he came to Boston. Because I wasn’t actively consuming the news, I didn’t comprehend the connection between George, Amy, and Phil. There is little clarity to be found anywhere.”

Class 91

Class Policies News Study 91