Adam Sherk

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8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. Here are eight social media questions that publishers should be asking themselves: 1.

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News Sites on the New Digg: Who is Active, Who is Gaining Followers?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on the New Digg: Who is Active, Who is Gaining Followers? First and foremost is the ability to create official profiles and automatically submit content, which publishers are hoping will turn Digg into a friendlier place for mainstream media.

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Link Building Tactics for Publishers

Adam Sherk

These activities typically involve collaboration with multiple groups including tech, edit and audience development as well as the SEO, PR and social media teams. For example, creating a large extended footer with links to every site in your network, with anchor text that is clearly for SEO, is not the way to go.

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Look at That, a Google+ Audience That is Largely Female

Adam Sherk

For example, take a look at the +1 Audience Report from the Google Webmaster Tools profile of a major fashion site. And even if Google+ is not a strong traffic driver or seemingly natural fit for a particular site, +1 activity has a direct and indirect impact on search engine visibility. Here are a few more examples.

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Local TV News Teams Having Fun with Pinterest

Adam Sherk

Today Kim Wilson and I are leading a social media workshop for a group of local TV and radio stations. In preparing for the Pinterest portion I took a look at the pinning activity of local TV news teams. Many stations are not yet on it and among those that are activity and engagement is fairly low.

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5 Good Ideas for News Media Facebook Pages

Adam Sherk

What are news organizations doing to increase user activity and engagement on their Facebook pages? I’ve gathered together some examples that I’ve come across lately or have had exposure to in the past. Here are five good ideas for news media Facebook pages: 1) Use Geotargeting. 4) Host Live Chats. 5) Create Special Content.

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Hey Sports Teams Quit Telling Me to LIKE your Facebook Posts

Adam Sherk

As a marketer I appreciate the use of a call to action to increase activity and engagement. Here are some more recent examples. Related posts: My Top Posts of 2010 on SEO, PR and Social Media for News and Sports. Sports teams are among the biggest offenders: Now don’t get me wrong.

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