Adam Cohen

JUNE 30, 2011

Recently I had a discussion with a client about doing social media “inside out&# – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers. How did EMC start on their social media journey? Turns out it was a timely ask. Why or why not?

Social Media 177

Social Media Collaboration Communities Community Platforms 177

Adam Cohen

JUNE 30, 2011

Recently I had a discussion with a client about doing social media “inside out” – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers. How did EMC start on their social media journey? Turns out it was a timely ask.

Social Media 100

Social Media Collaboration Communities Community Platforms 100

Adam Cohen

SEPTEMBER 2, 2010

One of my favorite examples of this application is the Converse Domaination effort (it’s worth the watch, go ahead, I’ll wait). Social media is providing new tools, technologies and techniques to identify, engage and activate. Brand Fusion: Creative, Search and Media (4). Understanding the Community.

Tools 247

Tools Posterous SEO StumbleUpon 247

Adam Cohen

JULY 28, 2010

Companies can ultimately activate that engagement by providing value first and asking for help in return. Here are a couple of examples, one for Whole Foods because I happen to be a fan and one for my employer. How has Social Media Helped You? (8). How Often Do Ethical Questions Impact Your Social Media Efforts?

Badge 244

Badge Twitter Proposal Brands 244

Adam Cohen

SEPTEMBER 28, 2010

Since I have been a social media enthusiast for some time, I knew about many examples, but I would imaging most marketers would learn even more. The book builds on examples from chapter to chapter, while breaking down what worked well and why it worked… not just spewing example scenarios and statistics. -

Marketing 210

Marketing Review Tweetdeck Posterous 210