Activities Examples Social CRM Upcoming 
Webbiquity SMM
MAY 10, 2011
It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Again, you can “advertise&# upcoming webinars in your sidebar. Exhibiting at an upcoming trade show?
Convince & Convert
FEBRUARY 10, 2010
.&# Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. Just a thought. link] Michael A.
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Convince & Convert
JULY 6, 2010
A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education. While demonstrating the company’s commitment to education, Target also created a local solution to a national issue by personally connecting with parents through a timely and innovative social media campaign.
Convince & Convert
FEBRUARY 23, 2010
On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. Sure, you can use social media for both customer acquisition and customer retention, but which is your PRIMARY goal? Of course, this isn’t entirely an either/or scenario.
Convince & Convert
APRIL 1, 2010
In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. But, it’s widely disparate content usage across social outposts that’s the real mystery. They need to snap up that Facebook name pronto. As always – great piece Jay.
Convince & Convert
MARCH 25, 2010
That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views.
Convince & Convert
APRIL 6, 2010
It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. And great example about the eyeglasses.
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