Akamai Marketing

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What's your social currency?

Akamai Marketing

Different established communities like different things, which is why activity on one social media portal might be different than activity on the other, by both people and companies. By the way – I love the $2 bill as an example of social media currency. Think about it.

Lurker 203
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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

Branding is particularly relevant for small and medium sized businesses or start-ups who are looking to start or increase their social media voice. The book begins with some branding 101 and then provides examples of the benefits of Wikibranding. But before we get started: what exactly is a Wikibrand?

Review 142
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Tool Tuesday: SocialOomph

Akamai Marketing

For example, from SocialOomph, you can also schedule Tweets, even bulk upload them. Some are free, some are part of their paid service. I tried their paid service and I just felt that that overall, the services were clunky and in some cases, redundant to tools I like better.

Tools 163
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Tool Tuesday: PostRank Analytics

Akamai Marketing

For example, instead of telling me that there are 150 Million people on Twitter, tell me how many people on Twitter are talking about the same things I am. You can also set your own date ranges on the Engagement Activity graphs by clicking and dragging the “fence posts&# at the bottom of the graphs.

Postrank 134