Sprout Social

MAY 18, 2023

Sprout’s competitor reports and listening tools expedite this research by identifying what kind of content works best on social for your audience and industry. To quickly identify which of your posts generated the most awareness or engagements, use a tool like Sprout’s Post Performance Report. What are competitors doing right?

Social Media 126

Social Media Template Templates Skills 126

Jon Loomer

JUNE 9, 2020

I’ll go through even more detail in my upcoming Facebook Pixel Masterclass (the first lesson is free). Below is an example, but you should use your own code unique to your ad account. You should also start to see activity within your list of custom conversions. Add Columns in Ad Reports. Go here to sign up!

Eventful 212

Eventful Facebook Upcoming Conversation 212

Keyhole.co

FEBRUARY 13, 2024

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. For example, hopping on the viral “ Area 51 ” trend, Bud Light launched a special edition of their beer and marketed it on Twitter. The report also pointed out the most influential users for the hashtag. With over 335.7

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Sprout Social

OCTOBER 16, 2023

A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike. For example, a life insurance brand may want to appeal to both older and younger generations.

Brands 115

Brands How To Authentication Collaboration 115

Later

FEBRUARY 24, 2019

Building a monthly social media report is the best way to keep track of your growth and improve your social strategy! Whether you’re presenting analytics to your boss, team, or client, or you’re just measuring your own progress, tracking your top metrics in a social media report is the key to growing your account (and business).

Template 82

Template Templates Report Social Media 82

Jon Loomer

DECEMBER 2, 2017

In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Let’s dive in… Examples of Facebook Analytics Reports. For example, you create a “Purchase” Event. That page loads. Add to Cart.

Analytics 155

Analytics Eventful Facebook WordPress 155

Jon Loomer

SEPTEMBER 20, 2018

To make your ad review easier, I suggest you only look at Active , Scheduled , and In Review ad sets. Previously completed or unused ad sets should not have any issue , unless you plan to activate them again in the future (in which case, you should review those setups as well!). Read on… How to Address Ad Set Targeting Issues.

Facebook 167

Facebook Advertising Review Campaign 167

Sprout Social

NOVEMBER 30, 2023

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Calls-to-action (CTAs): What’s their sales pitch?

Analysis 105

Analysis Sentiment Marketing How To 105

Hootsuite

MAY 19, 2022

Source: Digital 2022 Global Overview Report. 100% real and active users! Know when your audience is active. One simple way to get more likes is to post when your audience is most active. Hootsuite’s 2022 Social Media Trends report found that 53% of users 16–24 use social media as their primary way to research brands.

Tips 141

Tips HootSuite Facebook How To 141

Jon Loomer

FEBRUARY 28, 2024

Several Paths to the Same Goal One of the easiest examples of how the performance goal is more critical than the campaign objective is Impressions. Calls Definition: We’ll try to deliver your ads to try to get you the most possible calls and report the number of times the call button in the call confirmation dialogue is clicked.

Eventful 193

Eventful Conversation Campaign Types 193

Jon Loomer

NOVEMBER 6, 2018

Learn about my recommended system in our upcoming class! For example, optimization to one advertiser I spoke to recently was “turning ad sets up or down” , where to me, optimization is the definition below. Optimization is a continued refinement of your currently active ads. Definitions. Your System. Link Clicks.

Organization 165

Organization CPA Facebook CPM 165

Sprout Social

JANUARY 19, 2022

Sprout Social’s Listening tool , for example, scours social media for comments and posts related to your product, market and competitors based on keywords you set. Here’s an example of how this can lead to actionable insights: In the Messages tab of this topic, you can see Tweets mentioning the brands you’re analyzing. Follower count.

Products 135

Products Social Media FAQ Sentiment 135

agora pulse

OCTOBER 8, 2020

Did you know that as this writing, Instagram has over one billion active monthly users? For example, take Ben and Jerry’s. For example, ZEGO Foods uses its story highlights to feature all the main aspects of their brand. . Here is another example from eShakti showing off the power of user-generated content. Yes, billion.

Instagram 179

Instagram How To Hashtag Guidelines 179

Social Media Strategies Summit

APRIL 22, 2019

At the end of 2018, 400 million users were actively using Instagram stories every day. According to a recent report from Statista , more than 50% of digital videos are now viewed on mobile in vertical format. By 2021, Instagram reports that mobile video will account for 78% of total mobile data traffic. The Year of Stories.

Trends 143

Trends Social Media Instagram Influencer 143

Keyhole.co

DECEMBER 7, 2022

Twitter has almost 450 million monthly active users. Based on the reports you get from the analysis, you can create an action plan that helps your brand outperform the competition. Identify successful and upcoming competitors. For example, check the performance of your recent tweets. Set performance benchmarks.

Analysis 52

Analysis Twitter How To Comparison 52

Keyhole.co

DECEMBER 9, 2022

With the highest active user count in 2022, brands can expect a broad audience on TikTok in 2023 and beyond. TikTok competitor analysis is the process of evaluating your competitor’s activities on social media. It tracks down the activities helping their brands grow. TikTok competitor analysis is more than comparison reports.

How To 52

How To Analysis Comparison Metrics 52

Sprout Social

JANUARY 3, 2023

For example, if a group of customers shows interest in a product or feature promoted on social, sales can highlight it in their communication efforts with those interested parties. They’ll also need reporting to improve their responses to customer issues and complaints. Share monthly reports and analytics.

Collaboration 121

Collaboration Social Media Team Sentiment 121

Social Media Strategies Summit

SEPTEMBER 12, 2019

According to Econsultancy’s 2019 survey , 22% of marketing respondents reported using a mixed programmatic trading model, with 29% running with solely in-house operations. Econsultancy’s survey also found that 43% still report running their ads entirely with an agency. Rise of Voice-Activated Advertising. Source: Econsultancy.

Advertising 118

Advertising CPM CPC Buy 118

Keyhole.co

JANUARY 20, 2024

One example of a brand using this strategy is Instant Pot. If, for example, you want your customers to buy an.ai For example, take an old post and slap a new coat of paint on it. You can live stream product launches, product demonstrations, news about upcoming products, AMAs, or Q&As. Their Facebook group has 3.2

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

JANUARY 19, 2021

Sprout’s Competitor Reports , available in Premium and Advanced plans, give you in-depth data around your competitors’ content performance within major social platforms, including Twitter, Facebook, and Instagram. In fact, consumers report that irrelevant content is one of the biggest reasons they choose to unfollow brands.

Data 96

Data Sentiment API Analysis 96

Likeable

JUNE 29, 2021

However, the rapid commercialization of Pride has led to “performative activism” as well as ingenuine attempts by brands to profit off of rainbow, Pride-themed products while not actually supporting the LGBTQ+ community in a meaningful way. . So, what makes a great social media Pride campaign? Orbitz: Travel As You Are.

Campaign 86

Campaign Travel Hotels Film 86

agora pulse

JUNE 29, 2020

Florida State University, for example, offers private groups for every new incoming batch of freshmen. For example, the Acapella group, the on-campus newspaper, and football teams might all love a semi-private space. Want to keep students active on your social profiles? It definitely helps if you feature some of them on it!

Social Media 104

Social Media Engagement How To Groups 104

Sprout Social

FEBRUARY 15, 2023

Part discovery machine, part social platform, YouTube touts over 2 billion monthly active users. If you go Live often, the “Live Now,” “Past Livestreams” and “Upcoming Livestreams” sections would be winners. For example, Monterey Bay Aquarium features a playlist full of relaxing livestreams that their channel is known for.

YouTube 87

YouTube Brands How To Analytics 87

Sprout Social

SEPTEMBER 30, 2022

For example, if a prospect posts on social about upcoming vacation recommendations, and you honestly have some, jump on it. Along the same lines, you may notice a prospect is looking for a professional recommendation—an SEO expert for example. Social selling examples: The art of the sale from the brand account.

Tips 133

Tips Authentication LinkedIn Groups 133

Sprout Social

JANUARY 26, 2021

But with 700+ million active users worldwide , there’s a strong likelihood your audience is on TikTok—and they’re waiting for you to come and entertain them. Data shows, for example, that 40% of consumers want brands to collaborate with relevant nonprofits and 27% want CEOs to publish their own statement.

Social Media 143

Social Media Metrics Data Team 143

Sprout Social

JANUARY 4, 2022

As you build your social media marketing strategy for the upcoming year, pepper in a few Reels or pencil in a plan to activate your Stories. 62% of people report increased interest in a product after viewing a related Facebook video. 73% of businesses report acquiring new customers from an Instagram Story.

Statistics 142

Statistics Social Media Video Marketing 142

Jon Loomer

JUNE 9, 2020

I’ll go through even more detail in my upcoming Facebook Pixel Masterclass (the first lesson is free). Below is an example, but you should use your own code unique to your ad account. You should also start to see activity within your list of custom conversions. Add Columns in Ad Reports. Go here to sign up!

Eventful 85

Eventful Facebook Upcoming Conversation 85

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Growing a real following on Twitter takes more than sending out Tweets whenever your company has a product being released or an upcoming event. Driving engagement for promotional activities. Networking.

Strategy 109

Strategy Tips Twitter Marketing 109

Keyhole.co

SEPTEMBER 20, 2023

For example, a report by Brightlocal notes that 98% of shoppers read online reviews before opting for a local brand. For example, you can set advanced trackers on Keyhole to monitor brand mentions in just a couple of easy steps: Log into your Keyhole account. Glossier’s Instagram is one of the best brand reputation examples.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

JULY 28, 2020

To ensure that your brand is on the forefront of upcoming trends in your industry, you want to maintain an active presence on Pinterest. Here’s an example of a product Pin below. If you’re looking for other Pinterest performance information , you can also check your report in Sprout Social’s dashboard.

Aggregator 120

Aggregator Analytics Trends Upcoming 120

Audiense

DECEMBER 21, 2017

Understanding the audienc e: Once the most relevant audience has been identified you can begin uncovering their social activity trends (who they follow, what content they share, what they like etc.) How to get there… with a working example. In this example, we chose to look at influencers who joined the social scene only a year ago.

How To 86

How To Influencer Comparison Upcoming 86

Keyhole.co

SEPTEMBER 12, 2023

For example, If you are promoting an event or a new product launch, ensure the caption has direct links to the particular landing pages. It keeps your audience coming back for more and signals the platform’s algorithm that you are an engaged and active creator. Analyze customer data to find when your audience is the most active.

Tips 52

Tips How To Hashtag Authentication 52

Sprout Social

JULY 11, 2022

The platform touts over 2 billion monthly active users (in terms of monthly active users worldwide). But you can customize and include up to 12 sections, including playlists, upcoming and past livestreams and more. For example, seeing what channels and videos your audience watches can inspire your future videos.

YouTube 94

YouTube How To Analytics Metrics 94

Social Media Strategies Summit

FEBRUARY 13, 2020

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). PRIORITY PLATFORM: Twitter. TAKEAWAY: Strive for inclusion.

B2B 150

B2B Social Media Brands Hubspot 150

Social Media Strategies Summit

MAY 24, 2019

According to a recent report by Smart Insights, 83% of marketers believe that video is becoming more important. Video has the power to impact both product and service based businesses: over half of consumers report that they engage with a brand after viewing one of their videos on social media. GoPro rewards fans with the GoPro Awards.

YouTube 124

YouTube Brands Fashion UGC 124

Buffer Social

SEPTEMBER 20, 2023

What really helps me is making a checklist for my social media activities. I’ve broken it down here into a daily checklist, a weekly checklist, and a monthly checklist as some of the activities vary in their frequency and need. According to this report , more than three-quarters of consumers expect a response within 24 hours.

Social Media 93

Social Media Notification Social Media Management Metrics 93

Buffer Social

DECEMBER 15, 2021

Expecting a social media manager to run social strategy and create videos and visual elements and write copy and do customer support and run ads and report on analytics—as you can tell, it’s a lot. Share the link to a tweet you’re proud of that you sent from a brand account as an example: Why did you choose that tweet? (In

Social Media Management 82

Social Media Management Process Social Media Applications 82