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What every consultant should know about social media analytics

Sherrilynne Starkie

Storytelling is important when it comes to creating reports that paint a picture of the story being told in the numbers. Social listening tools such as Cision, Sysomos, Reddit Keyword Monitor Pro, Streamview for Instagram, Keyhole and Snapalitics, among others. Daily monitoring is a foundational activity. Social media audits.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

It enables users to perform slashtag searches, so for example, rather than just searching for “social media marketing&# and getting a zillion results of all types, you can search for “social media marketing /blogs&# to see only results from blogs. Lithium also includes response assignment and reporting tools.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Is all that social media activity paying off? 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign.

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Listening Tools

Proactive Report

Example: a skin care company should also listen for mentions of skin care, dry skin, aging, anti aging, wrinkle cream etc. Sysomos Read the review by Dave Fleet. It’s a must-read for anyone involved in this activity. What to Listen For: In order to listen well you have to decide what you are looking for.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

How frequently will you need to create reports or check the filters? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). Also, the ability to tag sources and posts for later reporting or creating listening streams is often important to consider. Thanks again Katie.

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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

For example, a discussion of the latest developments in aerospace composites is probably more likely to happen on a niche engineering forum than on Facebook. Metrics and reporting. What kind of reporting capabilities does the tool provide? Many include at least the most popular blogs as well. Frequency of alerts.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Influential voices like Olivier Blanchard and Jacquie McCarnan present formulas and methods for ROI calculation, while Steve Goldman contends that social media ROI can’t be measured in isolation, and Jackie Cohen reports that more than a third of CMOs still have no idea whether or not social media marketing is producing any ROI.