Webbiquity SMM

JANUARY 23, 2024

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. Reports show social listening is considered a “key planning element” by 82% of professionals. Monitor competitor activity. Customer-centric strategies.

Sentiment 142

Sentiment How To Analysis Trends 142

Sprout Social

JANUARY 24, 2024

Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends. According to the survey, companies are focused on the following influencer-brand partnerships: giveaways, product collaborations and influencer-led advertisements.

Influencer 100

Influencer Brands Collaboration Authentication 100

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. For example, your SEO team may aim to increase domain authority through backlinks.

Marketing 129

Marketing How To Sample Samples 129

Hootsuite

OCTOBER 27, 2020

The new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite and We Are Social – shows that connected tech continues to play an ever more important role in various aspects of people’s everyday lives. Digital 2020 October Global Statshot Report (October 2020) v01 from DataReportal. Screen time increases.

Report 145

Report Social Media Yahoo Analysis 145

Sprout Social

JANUARY 11, 2024

For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. For example, Abercrombie & Fitch rebranded itself to include more inclusive styles and prioritized creating wardrobe staples. Surveys give you unfiltered insights straight from the source—the customer.

Brands 107

Brands How To Sentiment Metrics 107

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. The who: Influencer identification Our Pulse Survey data shows finding the right influencers is the top influencer marketing challenge.

ROI 104

ROI Influencer Marketing Survey 104

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. These teams report being able to perform additional responsibilities, too, like responding to customers and analyzing the health of their brand.

Social Media 100

Social Media Team Social Media Management Report 100

Buffer Social

JANUARY 25, 2018

For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. Together with our State of Social 2018 report , we put together a comprehensive social media trends report. billion monthly active users. Instagram: 800 million monthly active users.

Social Media 111

Social Media Trends Report Survey 111

Buffer Social

NOVEMBER 1, 2022

One survey of small business owners from Capital One found that 42 percent of them are currently experiencing burnout or have experienced it within the past month. ” She leads by example when she’s not working, “I try not to let myself get caught up into work when I'm off.

Small Business 76

Small Business System Examples Policies 76

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

JULY 22, 2021

Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout.

Social Media 138

Social Media Survey Influencer Buy 138

Sherrilynne Starkie

JANUARY 10, 2019

Examples include: “Shop Now,” “Call Now,” “Book Now,” or “Get Directions. 2019 journalists survey: What it means for communicators. As a follow up to the 2018 Annual Journalist Survey, a new survey of finance journalists gets their perspective on what’s to come in 2019. — SS. percent), fintech (41.6 — SS.

Features 150

Features Social Media Survey YouTube 150

The Realtime Report

SEPTEMBER 3, 2020

For example, discrediting their products/service with negative (and often completely fake) reviews are a couple of ways businesses may damage a competitor’s online presence. The Survey. Our survey can reveal that 18.3% of those surveyed haven’t sabotaged a competitor, whilst just a tiny 0.3% The Main Findings.

Study 184

Study Reputation Survey SEO 184

Koka Sexton

JANUARY 9, 2023

Examples Research & Audience Segmentation: Analyzing customer feedback and surveys to gain insights into desired features and customer needs. Building customer segments to better target and prioritize marketing activities. Examples of data to collect for Marketing.

Patterns 98

Patterns Marketing Focus Group Survey 98

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

FEBRUARY 15, 2024

But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. Plus, we’ll show you some shining examples of what audience engagement looks like. It shows that your audience is actively engaging in a conversation about your brand. What is audience engagement?

Engagement 103

Engagement Tips Loyalty Metrics 103

Sprout Social

APRIL 3, 2024

In our Q1 2024 Pulse Survey, Sprout reached out to over 2,000 consumers and 300 influencers to get their take on what makes influencer marketing successful, and predict how the landscape will evolve in the future. Participants in the United Kingdom report following brands at a higher rate (51%) than in the United States (42%).

Fashion 94

Fashion Influencer Ensembli Instagram 94

agora pulse

AUGUST 17, 2020

Here are a few examples of goals you may want to set here: More traffic (clicks to your website). Agorapulse reports help with audience intel. And where do they seem to be most active)? What types of interactive content are they using ( polls , surveys, games, contests , etc.)? More leads. And how do they approach those)?

Social Media 171

Social Media Strategy Marketing How To 171

The Realtime Report

FEBRUARY 28, 2014

The vast majority – 85% – rely on their smartphone for basic lifestyle activities, according to a survey of 1,000 U.S. Other smartphone activities commonly reported included hooking up (6%) and dating (4%). The survey also asked about security concerns. adults by security app Clean Master. news (35%).

Statistics 178

Statistics Survey Mobile Activities 178

Sprout Social

JANUARY 9, 2024

According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. Audience research Every audience is different.

Social Media 122

Social Media Sentiment Data Team 122

The Realtime Report

MARCH 31, 2021

Many teams now complete a quick health survey via a mobile app on their way into the office so that they can be effectively screened before arrival. According to an Adobe Voice Survey, 86% of people said that voice tech would make the office more sanitary, while 77% expected to use this tech more frequently in the next year.

Trends 91

Trends Real Estate Survey Patterns 91

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. For example, extended reality (XR) headsets can record a user’s facial attributes, blinks, movement, surroundings and activities in the metaverse.

Brands 115

Brands Avatar How To Privacy 115

Oktopost

JUNE 19, 2020

With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Of those active on social media, 70% use only LinkedIn. Absolutely.

Company 124

Company B2B Loyalty Survey 124

Hootsuite

APRIL 17, 2024

For example, following magicians will probably lead to magic-themed content. How likely you are to give the post author a follow Are you active on Threads? With a slick reporting feature, to boot.) You’ll have your best chance of doing that if you get your content up when your audience is at its most active.

HootSuite 82

HootSuite Feed Feedly Instagram 82

Oktopost

APRIL 21, 2022

A 2021 survey found that 18% or more of consumers report the following kinds of engagement that could pop up in social listening: Leaving reviews of products and services. Reporting issues with products and services. For example, let’s say that many of your customers are posting about the same issue with one of your products.

Content 118

Content FAQ Sentiment Hashtag 118

Sprout Social

DECEMBER 6, 2023

We’ll explore need-to-know benefits, draw inspiration from real-world examples, and provide tips to shape your strategy. Benefits of B2B influencer marketing 3 B2B influencer marketing examples you can learn from How to add B2B influencer marketing to your social strategy What is B2B influencer marketing?

B2B 116

B2B Influencer Brands Marketing 116

Ignite Social Media

AUGUST 31, 2021

A survey last year revealed that 82.76 % of shoppers say they would rather support a local business than a large corporation. As an example of its diversity endeavors, Pinterest laid out some of its efforts , aligned with many other platforms. For example, in “Mindset in the Moment” conspicuous consumption is out.

Trends 184

Trends Organization Social Media Travel 184

Social Media Strategies Summit

APRIL 22, 2019

At the end of 2018, 400 million users were actively using Instagram stories every day. According to a recent report from Statista , more than 50% of digital videos are now viewed on mobile in vertical format. By 2021, Instagram reports that mobile video will account for 78% of total mobile data traffic. The Year of Stories.

Trends 143

Trends Social Media Instagram Influencer 143

Mindjumpers

AUGUST 3, 2012

Tweet Guest post written by Ashley Furness, who has spent the last six years reporting and writing business news and strategy features. This month, I surveyed end users to find out how they draw value from going social. Salesforce surveys, for example, show Chatter reduces email 30 percent and meetings 27 percent.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 118

Patterns Sentiment Analysis Proposal 118

Sprout Social

NOVEMBER 30, 2023

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Calls-to-action (CTAs): What’s their sales pitch?

Analysis 102

Analysis Sentiment Marketing How To 102

Social Media Strategies Summit

SEPTEMBER 12, 2019

According to Econsultancy’s 2019 survey , 22% of marketing respondents reported using a mixed programmatic trading model, with 29% running with solely in-house operations. Econsultancy’s survey also found that 43% still report running their ads entirely with an agency. Rise of Voice-Activated Advertising.

Advertising 118

Advertising CPM CPC Buy 118

The Realtime Report

DECEMBER 11, 2018

A survey conducted by the National Opinion Research Center at the University of Chicago indicates that about 76% of teenagers actively use Instagram. Many Instagram “influencers,” or accounts with a large and active following, promote fitness. Instagram usage has skyrocketed among people ages 13 to 17.

Influencer 89

Influencer Survey Instagram Study 89

Hootsuite

DECEMBER 20, 2019

billion monthly active users. million people active on Facebook. Approximately 5% of Facebook’s worldwide monthly active users are fake accounts. In the fourth quarter of 2018, the company reported that duplicate accounts represent around 11% of its global monthly users. Facebook has more than 2.45 billion in 2018.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Sprout Social

APRIL 29, 2021

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. By taking an active approach to social media, you can help shape the narrative.

Social Media 105

Social Media Survey Advertising Review 105

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. They’re reporting using features like shopping tags and the Shop tab. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. Are you thinking about getting into Instagram eCommerce?

Instagram 117

Instagram HootSuite UGC Influencer 117