Online reputation monitoring: What it is and why it’s important for business
Sprout Social
OCTOBER 19, 2023
Monitoring requires active listening and timely action. So much of online reputation management means monitoring channels where you aren’t active. For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. Although we might think of “monitoring” as a passive process, it’s honestly anything but.
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